Mind Over Metrics

Mind Over Metrics is a community initiative led by Avex to rewrite the narrative around BFCM and help merchants conquer the sales season with resilience, determination, and a focused mindset.


Palettes of Possibilities

This BFCM season, Avex has diligently navigated the inspiration terrain, saving you the expedition. Introducing the Palettes of Possibilities Visual Guide — an open invitation to merchants seeking to liberate their creativity from the bounds of convention.

Prepare for a transformation — where the script is rewritten and the stage is set for a symphony of colors, designs, and concepts that will redefine the way you approach this shopping season. Bid farewell to monochromatic norms and embrace a palette that narrates a tale of vibrancy and boundless imagination.

Get Inspired

The Serene Seller Checklist

Recognizing the far-reaching impact of mental well-being on the success and fulfillment of merchants during this busy season, The Serence Seller Checklist aims to empower merchants with resilience, a can-do attitude, and an uncompromised focus on self-care.

At the end of the day, success should not come at the expense of one’s mental equilibrium. By finding that sweet spot between business drive and personal well-being, we can transform the BFCM narrative into one that underscores holistic success and overall well-being.

Sharpen Your BFCM Vision

Beat The Blues Playlists

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

First Name
Last Name
Details about your project (services, scope, timeline, etc.)