Mind Over Metrics
Mind Over Metrics is a community initiative led by Avex to rewrite the narrative around BFCM and help merchants conquer the sales season with resilience, determination, and a focused mindset.

The Avex Cookbook
The holidays remind us of what truly matters—shared experiences, meaningful connections, and the joy of coming together. Our Holiday Cookbook is a collection of our team’s favorite recipes, each crafted with love and filled with memories. As you enjoy these dishes, know that you’re a treasured part of our story, and this cookbook is our way of saying thank you for your trust, collaboration, and support.
Get Cooking
The Serene Seller Checklist
Recognizing the far-reaching impact of mental well-being on the success and fulfillment of merchants during this busy season, The Serence Seller Checklist aims to empower merchants with resilience, a can-do attitude, and an uncompromised focus on self-care.
At the end of the day, success should not come at the expense of one’s mental equilibrium. By finding that sweet spot between business drive and personal well-being, we can transform the BFCM narrative into one that underscores holistic success and overall well-being.
Sharpen Your BFCM VisionBeat The Blues Playlists
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.