The Peak Performance Panel & Dinner

Event Recap

Peak Performance brought together a curated group of high-growth and enterprise eCommerce leaders for an evening of meaningful conversation, connection, and insight. Hosted by Avex in partnership with Attentive and Shopify, the event took place at the Equinox Hotel and set the stage for forward-thinking dialogue.

The evening centered around a panel discussion with industry leaders, complemented by a seated dinner and casual networking. To close things out, guests were invited to build their own gift bags from a curated selection of elevated goods and thoughtful takeaways.

The Panel

To unpack the theme of unified commerce, we brought together a panel of leaders shaping the future of digital retail:

• Caroline Homlish, SVP of Digital at Khaite

• Gina Lombardo, Sr. Director of E-Commerce at quip

• Kurt Diver, Director of Email Deliverability at Attentive

• John Surdakowski, Founder & CEO at Avex

The conversation touched on the importance of tech consolidation, aligning brand, marketing, and technology teams, and the evolving role of lifecycle marketing. Panelists shared how strategies differ depending on brand positioning, from luxury to subscription models, especially when it comes to email and SMS deliverability. They also explored how teams are beginning to leverage AI intentionally across owned channels to create more connected and customer-first experiences.

Dinner & Networking

After the panel, the evening transitioned seamlessly into dinner and cocktails within the same space. The setup encouraged continued conversation, giving guests the chance to connect, share ideas, and build relationships in a relaxed, informal setting.

Client Spotlight

Before the evening wrapped, we set up a “build-your-own” gift bag experience featuring products from our clients—quip, AriZona Beverages, The Shop at Equinox, and Unite Hair—along with Avex merch and event-branded totes. More than a giveaway, it was an interactive way to spotlight the incredible brands we collaborate with and send guests home with something thoughtfully curated.

Looking Ahead

At Avex, we craft experiences that bring together great partners, meaningful insights, and high-value conversations, all within elevated, thoughtfully-designed spaces. From the setting to the smallest details, every event is shaped to reflect the brands in the room and the conversations that matter. `

Want to be part of our next experience? Get in touch with our team!