The Six Best Conversion Rate Optimization Tools for Shopify Plus
Quick Summary If you’re ready to make your Shopify store the best it can be, you should be interested in Conversion Rate Optimization (CRO).
An online store is only as good as the sales it makes. That’s why you need to focus on driving conversions by convincing people to take the next step down your sales pipeline.
CRO is the process of increasing conversions by changing aspects of your site. If you want to make sure that the changes you make are in fact improvements, you need to base them on data.
The most reliable way to collect information to optimize your site is A/B testing. With this method, you use CRO tools to show your customer base two different versions of a site element.
You collect data about how many conversions each version gets to learn how well they work. Over time, you refine your site to maximize conversions. You can A/B test every part of your site, from page design to copy to popups to discounts.
It doesn’t take much to improve your site, either. The average Shopify conversion rate is just 2%. You can easily work on exceeding that by using the right CRO tools. Here are the best tools for your Shopify store, followed by what you can expect from each one.
What Makes a Good CRO Tool?
You already put in a lot of work keeping your Shopify site up and running. A good CRO tool shouldn’t make your workload any heavier. Spot a CRO tool that’s worth your time by seeing if it’s:
Easy to use: Shopify is all about simplifying the eCommerce process. Great Shopify CRO tools should be just as easy to use as the platform itself.
Streamlined: Some tools try to do it all, but that’s just not plausible. Great CRO apps will hone in on conversions without slowing you down with unnecessary, mediocre features.
Customizable: Your store is customized, so your CRO tools should be, too. Make sure they can collect the data you actually care about with customization options.
Powerful and fast: Some tools have a lot of power, but they slow down your site. Adding just a single second to your page loading time can drop your conversion rate by nearly a quarter. If your CRO tools are slow, they’re doing more harm than good.
The Best Customization Rate Optimization Tools for Shopify
If you’re not sure what tools are best for your needs, you don’t need to start from scratch. These six CRO tools offer great personalization possibilities for your site.
1. Dynamic Yield
A/B testing and optimization
Personalization and targeting
Customer data management
Dynamic Yield is a digital experience platform that offers end-to-end online customer experience optimization. The platform provides incredible data collection and uses tools that allow you to keep all your CRO processes under one roof.
Dynamic Yield is trusted by brands from Ikea to Sephora to support their online user experience. It has robust Shopify Plus integration, so you can easily add it to your pre-existing site.
AI real-time personalization
Wide variety of layouts and algorithms
Multivariate A/B testing
LimeSpot provides live personalization for your web, email, and mobile needs. The platform is designed to help retailers like you provide true personalization to each shopper in real-time.
From the moment you install the LimeSpot Shopify Plus app, it begins collecting data about your customers and building unique profiles to customize your site for them. You can also use the platform to perform multivariate A/B testing to collect specific data and optimize the site as a whole.
Landing page creation
Headless eCommerce frontend
Shogun is a landing page creation service that allows you to build custom storefronts and headless commerce for any device. Shogun’s page builder app makes it easy to create beautiful storefronts and test each change you make without understanding how to code.
Meanwhile, its frontend app can help you decouple your online storefront from all the messy backend elements of your shop. It also lets your pages load in seconds. In combination, Shogun can speed up your store and increase conversions dramatically.
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Customer experience surveys
Hotjar is a user experience app that creates heatmaps for web pages. It tracks users as they visit your store and tracks where they spend the most time, what they click on most often, and how they act while on a page.
All that data is collected and displayed as a heatmap, showing you exactly what people like most. In combination with A/B testing, Hotjar can help you perfect your site.
Rating and review generation
Loyalty and reward implementation
Actionable insights from StampedIQ AI
Stamped.io makes it easy to add reviews and ratings to eCommerce sites. This User Generated Content (UGC) is an invaluable form of social proof. Having customer reviews on your product pages shows potential buyers that other, real people have bought and enjoyed the item.
That’s one of the best ways to increase conversions on your site. You can also use Stamped to add loyalty and reward programs to your site, which is a great way to increase customer lifetime value.
Email list building popups
Simple discount and coupon generation
Privy is an email marketing platform that adds popups to your site to collect email addresses. With Privy, you can test different popup styles, locations, and sizes to see what kinds of messages build your email list most effectively.
You can also explore Privy’s unique coupon and spin-to-win popups to see whether discounts effectively increase your email collection conversion rate.
Improve Your Shopify Plus Store with Conversion Optimization
There are plenty of CRO tools to choose from in the Shopify App Store. However, having too many of them can slow down your site. Don’t overwhelm yourself and your store by using unnecessary apps. Instead, make sure you’re only using what you need.
If you’re ready to integrate CRO tools into your Shopify store, we can help. Reach out today to start integrating the right CRO apps for your business.