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Why Mobile-first?
If meeting your biggest customer segment where they are isn’t enough of a benefit, here are a couple more advantages to using a mobile-first design strategy in eCommerce:
Increased mobile traffic and sales: As more and more consumers are using their smartphones to browse and make purchases online, a mobile-first strategy can help significantly increase traffic and sales from those mobile users.
Improved user experience: A mobile-first approach is a customer-centric strategy that ensures that the website is designed with the user in mind. Using this approach help ensures that a storefront is optimized for smaller screens and touch-based navigation, resulting in a better user experience and long-term loyalty.
Better SEO: Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking. This is referred to as mobile-first indexing. A mobile-friendly website can improve its search engine rankings which ultimately increases discoverability and drives organic website traffic.
Cost and time savings: Developing a mobile-first website can be less expensive than creating separate versions for desktop and mobile users, as it allows for a more streamlined development process.
Better conversion rate: A mobile-first strategy can lead to a better conversion rate as a mobile-optimized website loads faster and is easier to navigate. Ultimately, reducing the bounce rate.
Future-proofing: With the increasing use of mobile devices, a mobile-first strategy helps future-proof the business by accommodating trends and staying ahead of the curve.
Mobile-first = Content-first = User-first
To set your website’s design or redesign project up for success, you need to kick off the process by thinking about the content types most valuable for you as a merchant as well as for your consumers.
Though mobile real estate in comparison to that of the desktop might initially be seen as a limitation, it really isn’t. If anything, it allows you and your development team to have a clearer and more concise vision of which content types should be prioritized and how they should be displayed to users in a flawless manner.
To successfully do so, merchants should have a clear understanding of what their site visitors are looking for. That is all to say that a mobile-first designed site is a content-focused one. Being content-focused also translates into putting the user first, understanding their behavior, and utilizing this limited space to give them the experience they are eager for.
