Brandon Blackwood

Luxury Handbag Designer, Brandon Blackwood, turns to Avex for Shopify Plus development and user-experience redesign

Brandon Blackwood Case Study
  • Shopify Plus Development
  • Klaviyo Email Marketing
  • UX/UI Design
The Challenge

After trademarking his name and launching his handbag collection in 2015, NYC designer, Brandon Blackwood set off to build a luxury handbag empire known for timeless silhouettes, high-quality detailing and unparalleled materials. While Brandon Blackwood has received attention and praise from celebrities and major publications alike ever since it launched, the user experience and conversion on its eCommerce storefront were not living up to the brand's standards.

Brandon Blackwood approached Avex at a high-growth brand moment that was restricted within a predefined tech stack and visual merchandising capabilities. Avex was tasked with finding opportunities for optimization and innovation across the brand’s online presence on Shopify Plus.

  • Shopify Plus
  • Klaviyo API
  • Shopify Flow
The Approach

Avex deployed its UX designers, strategists, tech and project management teams to create an experience that accentuates creativity and utility. We put Brandon Blackwood’s audience at the heart of a seamless and improved online experience all while immersing them in resonant storytelling across several touchpoints.

Improved category organization and customer journey, along with the simplified UX/CX and brand integration, were a few of our main areas of focus in this project. From there, redesigning and developing a digital home base for the brand to build long-lasting connections with its audience.

A Website for the Era

The team at Avex reimagined Brandon Blackwood’s Shopify Plus storefront to serve as a hub for elevated design and an easy-to-navigate catalog. We were bound to meet consumers’ expectations with an adhesive digital style guide, UX principles, and a homogenous brand narrative. Each touchpoint from the visual shop-by-category section to the localized checkout and “coming soon” product states was created with the contemporary consumer in mind.


The Relationship

As Blackwood continues to nurture and expand upon his label’s growth, a step forward in the online space called for partnering up with an agency that’s committed to turning business problems into business value. Brandon Blackwood’s project prospered at the intersection of clarity and curiosity and its success was heavily influenced by the merchant’s and agency’s mutual belief that culture is where it all starts.

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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