Email marketing, design & copywriting for global menswear brand HUGO BOSS, that drove 20% yoy sales growth

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  • Email Marketing
  • Design
  • Copywriting
  • Consulting
  • Creative Direction

HUGO BOSS is a global fashion house, widely known for their luxury menswear products. The brand was struggling with email marketing and looked for a partner who could deliver high quality creative, copy, and planning for multiple campaigns.

Avex was also enlisted to assist with Hugo Boss' collaboration with the NBA for a new capsule collections. The brand required creative direction and campaign concepting to create social media assets and ad creative.

Tech Partners
  • Responsys
  • Figma
The Solution

Avex and Hugo Boss work together on a monthly basis to support all North American email marketing initiatives. We align on the monthly objectives, the stories the brand wanted to tell, and target demographic.

Our team designs on-brand creative for all email campaigns and deliver copy that speaks directly to the “BOSS” man. The company saw a drastic increase in conversions and the emails are performing better than any previous campaign.

Avex plans every month with Hugo Boss team members to create content calendars, strategy, copy and revenue goals.

  • 20%

    Increase in Email Sales

  • 60%

    Increase in Open Rate

  • +900%

    12 Month ROI

Revenue Generating Campaigns

Beautiful and on-brand creative that increased retention and sales for one of the largest fashion brands in the world.

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Mobile Optimized Email Campaigns

Mobile tested on numerous iOS and Android email apps. We ensured all of Hugo Boss emails look great on all devices.

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Modular Design System

We created a design system using Responsys’s modules, allowing us to reuse design elements and keep content types consistent.


Our campaigns were not only about selling HUGO BOSS products but also about speaking to their customers and conveying their brand message.

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20% YOY Sales Increase

Campaigns featured seasonal products and curated collections to help men make better buying decisions.

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Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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