Cast Jewelry
Creative Direction & Shopify Plus Development for Cast Jewelry
Services
- E-commerce Discovery
- Creative Direction
- Site Architecture
- Custom UX/UI Design
- Shopify Plus Development
- System Integrations
- Klaviyo Email Marketing
Background
Cast Jewelry is renowned for its exquisitely crafted collection, representing the height of creativity, quality, and craftsmanship. As the brand sought to expand into the DTC space, its main goals was to establish a digital flagship that would reinforce its luxury identity and engage a global audience. Our team was brought on board to collaborate in designing and engineering a stand-out e-commerce experience on Shopify Plus that truly embodies the brand’s artisanal essence.
SaaS Integrations
- Shopify Plus
- Klaviyo
- Elevar
- Gorgias
- Signifyd
Approach
With Cast Jewelry’s unique vision in mind, we designed and built a digital platform on Shopify Plus that artfully reflects the brand’s refined collections. Working in close collaboration with the brand, we co-created an e-commerce site that mirrors the luxurious feel of their showrooms, emphasizes their brand identity, and integrates content and products into a seamless shopping experience. Powered by cutting-edge technology, the digital experience ensures both elegance and ease for the customer at every step.
Creative Direction & Planning
Our design team collaborated closely with Cast's key stakeholders to shape the creative vision for the e-commerce experience. Avex provided strategic guidance on content direction, user experience, and custom design, ensuring every element aligned with Cast’s brand identity, combining innovation with artistry to elevate the customer experience.
Scalable Commerce
To support Cast's continual release of designer drops and collections, we began with a comprehensive technical discovery to uncover their e-commerce ambitions. Understanding the need for both scalability and customization, Shopify Plus stood out as the perfect fit. We built a tailored Shopify Plus theme and leveraged the platform’s robust architecture, enabling seamless integrations, international scalability, and full flexibility for front-end design and customization, ensuring Cast’s brand vision was realized.
Intuitive Experience
Throughout our partnership to bring Cast Jewelry’s brand experience into the digital realm, we rooted our approach in their core principles of discovery and storytelling. Our UX/UI design team adopted a customer-first perspective, crafting an online storefront that mirrors the fluid flow of an in-person showroom. Seamless navigation, engaging editorial features, and intuitive categorization empower customers to move effortlessly between exploration and focused shopping, capturing the essence of Cast's brand experience in every interaction.
Inspiration-Based Shopping
Throughout our partnership to bring Cast Jewelry’s brand experience into the digital realm, we rooted our approach in their core principles of discovery and storytelling. Our UX/UI design team adopted a customer-first perspective, crafting an online storefront that mirrors the fluid flow of an in-person showroom. Seamless navigation, engaging editorial features, and intuitive categorization empower customers to move effortlessly between exploration and focused shopping, capturing the essence of Cast's brand experience in every interaction.
Streamlined Operation
A key focus of our work with Cast was enabling seamless integration between their content strategy and e-commerce operations. To ensure the storefront was built for performance, security, and scalability, we consulted on and implemented top-tier e-commerce SaaS solutions. We partnered with Gorgias to streamline customer service, integrated Signifyd for robust revenue protection, fraud prevention, and payment compliance, and leveraged Elevar for accurate conversion tracking and attribution. This comprehensive approach empowered Cast with a secure, high-performing platform tailored for growth.
Humanized Shopping Journey
One of the defining elements of the Cast e-commerce platform we developed is the introduction of “Clienteling at scale.” By merging the personalized feel of in-store shopping with the convenience of digital, we brought features like one-on-one virtual shopping sessions, celebrity product picks, "as seen on" highlights, and detailed size, gift, and product care guides to life. Additionally, we set up Klaviyo to deliver personalized, timely emails that complement the user journey, creating a fully integrated and humanized online shopping experience.
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.