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Our Work

Shopify Plus e-commerce case studies. See how we've helped brands scale with Shopify Plus. Avex works with extraordinary brands in fashion, food & beverage, beauty and lifestyle. 

Explore case studies featuring innovative design, technology, and ecommerce transformation across multiple verticals.

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Fashion & Lifestyle 

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While adhering to essential design principles is crucial for a successful user experience, it is the integration of narratives, diverse perspectives, and engaging content that breathes life into it. Our focus was to build an experience that transcended seamless functionality and embraced a higher sense of purpose.

The team at Spiritual Gangster expressed a desire to showcase their "G Life" section, which encompasses inspiring stories, educational blog posts, the Good Karma Club Rewards Program, and captivating seasonal lookbooks. Drawing upon our UX/UI designers' expertise, along with data-driven insights we placed a strong emphasis on bringing this section to the forefront, easing navigation, and showcasing educational content. 


Setting the Foundation of Purposeful Engagement

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Out of the realization that experience is a new luxury, the team at Avex reimagined Hugo Boss’ customer experience to merge shopping stories, personalized touchpoints, and brand narratives. The aim was to forge a stronger emotional connection between the brand and its customers across diverse touchpoints – encompassing email marketing, social media, in-store activation, and strategic brand collaborations.

The Approach

Driven by a commitment to excellence and a deep understanding of luxury customers' emphasis on craft and experiences, Hugo Boss collaborated with Avex to envision a digital sphere that positions them as a leading curator of modern luxury.

Together, Hugo Boss and Avex embarked on a creative and technical partnership, harmonizing their respective expertise. Avex's strong grasp of digital strategy, design, and technology was delopyed to build a digital environment that goes beyond aesthetics alone. The strategy was created to make visitors feel like they're stepping into a world where they can see the craftsmanship of each product, understand the luxury details behind the brand, and become part of an impressive experience.


Background

Overview

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Since Katy Perry is such a huge star and hard worker, she always has many projects going on at once. Thanks to the flexibility and ingenuity of our project managers and eCommerce strategists, we were able to work with her team to maneuver around her busy schedule, efficiently get the designs approved, and stay on target for the launch date. 

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The Relationship

The brand’s primary demographic was shopping on mobile, so we took a mobile-first approach to design the user-experience. Lightning fast page speed. Built on the Shopify Plus platform.

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Such a product heavy catalog with 10k+ SKUs across all three brands has to have a highly functional website that allows regular product uploads without crashing. After an intensive technical discovery phase, it was decided that the best course of action would be to replatform  the storefronts to Shopify Plus. As a result, the brand is currently reaping the benefits of a stable, frictionless platform that is optimized for continual product updates.

Enterprise Migration from Magento to Shopify Plus

During the concept ideation phase of the Hugo x NBA collaboration, our creative team made it a priority to consistently represent the tone of voice and visual language of both brands in all forms of communication. This deliberate approach ensures strong audience resonance and upholds the unique identity of each brand.

Our aim was to showcase the collaboration’s unique creative personality and unwavering dedication to individual expression. These fundamental elements were pivotal in creating a brand experience that seamlessly integrated product and content. We designed a graphic-heavy visual language that incorporates striking textures, handpicked typography, and dynamic image compositions. 


Humanizing the Creative DNA

Over the course of our project, Avex nurtured a strong and collaborative bond with our client, underpinned by a deep-seated confidence in our e-commerce expertise. This trust was particularly pivotal, given our integral role in providing guidance and counsel throughout the implementation of their new DTC business model.

The transition to a self-service e-commerce model bore remarkable fruit, as evidenced by a significant upswing in revenue for the brand. Looking ahead, Good Counsel has chosen to continue their partnership with Avex, embracing our managed services for the purpose of ongoing storefront enhancements and conversion rate optimization. 


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Ongoing Relationship

Avex technical solutions team provided Novus with multiple-level consultations and technical documentation on how to rebuild and launch a new SAP <> Shopify Connector which shared data from SAP with the brand’s storefront in real-time. At this stage, Avex team also had considerable involvement in the product mapping as well.

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The Avex team remains a vital partner in ALASTIN's eCommerce journey on Shopify, consistently delivering support and innovative solutions. The site redesign project is currently in progress, working towards a more user-friendly and aesthetically pleasing site. In parallel, our conversion rate optimization initiatives are underway, focusing on boosting customer engagement and sales. These ongoing projects highlight our commitment to helping ALASTIN achieve sustained growth and a superior online presence.

Looking Ahead

To further enable operational efficiency once the migration was finalized, the Avex team wanted to ensure that orders, fulfillments, and inventory levels are well synced across systems. To do so, we worked with the brand on contracting Celigo to customize their Netsuite connector to Shopify Plus. 

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Amidst a major rebranding initiative, preserving the essence of the brand identity can be a delicate task. To lay a solid foundation, Avex's team commenced the project with an extensive discovery phase; thoroughly examining the brand's existing strengths and weaknesses.

With digital serving as the primary link between the Vitality brand and its consumers, we strategically utilized the eCommerce experience as a guiding pillar for defining the framework. This approach aimed at strengthening the brand-consumer relationship and showcasing the brand's distinctive attributes.


Data-Backed Solution

To keep the user experience fun and fresh, we implemented hover animations in the menu and collection pages. The advanced mega menu displays both the cans and bottles for each product, and the collection pages show off the funky shapes and colors of the brand.

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Since apéritif is not a common word in most households, we had to focus on providing a sufficient amount of information about the drinks while also creating an incentive to purchase. One way to achieve this was to create the “Botanical Glossary” page that lists ingredients from A to Z and links the products that use each ingredient.

Compelling & Descriptive Pages

In close collaboration with the Vitality team, we reimagined the brand’s eCommerce website’s user experience to create a fully optimized and high-performing storefront on the Shopify Plus platform. Together, we established a brand destination where customers can immerse themselves in value-reflective content and confidence-boosting apparel. Our approach aimed at integrating diverse community interactions into one cohesive brand experience. 


Vitality, the body-positive activewear brand, thrives on an inclusivity-driven brand mission.  Its continuous growth is fueled by a strong brand community, as evidenced by its remarkable and ever-growing social media following – all inspired by the brand mission: “To design inspired athleisure for everybody in their pursuit of purposeful existence.”

At a transitional point in its operation, Vitality, formerly known as Balance Athletica, engaged Avex for a long-term partnership focused on creating a new storefront and addressing a focal brand challenge – an outdated, hard-to-navigate, and inconsistent eCommerce presence that significantly hindered customer satisfaction and retention.


The Challenge

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Given the brand’s extended catalog and prolific content,  the quest for a comprehensive content deployment system became imperative. Avex's expertise facilitated the transformation of this challenge into an opportunity by engineering a comprehensive, robust system that streamlined content deployment on the Shopify Plus platform, ultimately enhancing the brand's digital presence and internal operations.


Optimizing Content Deployment 

United in their vision, Spiritual Gangster and Avex have partnered to redesign their Shopify Plus storefront, breaking down barriers and uniting the community through shared brand values. With an elevated aesthetic, modernized user experience, engaging content, and a refreshed brand identity, the goal was to make SpiritualGangster.com the new mark that would connect the brand to its customers in the years to come. 


Driven by the influence of yogis, athletes, artists, and musicians worldwide, Spiritual Gangster emerged with a visionary mission to promote uplifting practices rooted in gratitude, philanthropy, and compassion. With a core focus on uniting individuals, the brand acknowledged the crucial role of a carefully designed digital strategy that seamlessly bridges the gap between online and physical experiences. 

Being a part of the La Jolla Group, which has collaborated with Avex on various successful eCommerce projects for renowned brands like PSD Underwear and O’Neill, Spiritual Gangster has acknowledged our agency's expertise in creating immersive experiences. As a result, they have entrusted us with the responsibility of streamlining the design for their Shopify Plus Storefront in a way that shines a light on their brand identity.


The Ask

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In every step of the customer journey, the integration of art-directed content and strategic merchandising synergistically promotes the brand identity and functional qualities of the products.

To create an inspiration-based shopping experience, our content strategy focuses on both storytelling and editorial content. This approach enables users to discover products based on aspiration, with the option to filter by product type or collection. By combining creativity with utility, we empowered users to make informed choices while connecting with the brand on a deeper level.


Facilitating Product Discovery

Just like golf, our emails featured a blend of elegance, vision, and high precision - providing maximal commitment and focus to mastering every shot. We deployed best practices for mobile friendliness and dark mode optimization to ensure TAG Heuer’s audience enjoys unrestricted brand and product exploration.

Exploring The Finest Details

To help increase AOV, the mini-cart displays incentives to reach a minimum order value for free shipping.

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Avex harnessed the brand's photography to craft captivating social media assets, incorporating dynamic motion graphics for both Instagram and Facebook platforms. Our creative process delved into innovative techniques such as unique cropping, figure silhouettes, and gradient overlays, resulting in visually captivating and engaging content.


Enhanced Photography Standards and Art Direction

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Avex collaborated closely with KITH's management and development team to extend comprehensive UX/UI support. Our methodology encompassed a meticulous audit, coupled with conversion rate optimization recommendations for their previous website.

The initial phase of engagement encompassed a fundamental rejuvenation and refinement of the website, focusing on updates to enhance its overall appeal. Following this initial facelift, KITH expressed a desire for a complete overhaul in design. In response, Avex stepped in to offer extended support, embarking on a journey to redefine the visual aesthetics and user experience of the Shopify Plus storefront.


The Solution

Founded in 2011, KITH stands as a prominent force in the streetwear space, solidifying a significant presence and influence in today's market. Not merely confined to a single demographic, KITH operates as a multifunctional lifestyle brand catering to men, women, and children. It goes beyond just fashion, encapsulating a progressive retail venture.

Throughout its journey, KITH has undergone substantial expansion, with Shopify Plus serving as a pivotal platform in this trajectory. Amidst this period of growth, the expertise of Avex was sought to conduct a comprehensive e-commerce audit and formulate a strategic eCommerce roadmap. This groundwork paved the way for Avex to subsequently address KITH's user-experience design requisites, spanning across both their e-commerce web portal and their dedicated iOS mobile application.


THE ASK

Given the brand's extensive product catalog, our UX/UI strategy was centered around crafting an immersive and convenient experience that encourages exploration through intuitive navigation. Our goal was to create a seamless journey for users, blending convenience and utility while providing a contextual narrative around product collections and featured sections.

Our approach also aimed to inspire and motivate users through the integration of original creative content. We strategically incorporated engaging elements, such as videos, collection callouts, and branded imagery, seamlessly throughout the product listing pages and product description pages in order to equip users with the information they need to make confident and well-informed choices.


Contextual Product Presentation

Our Work

Explore case studies featuring innovative design, technology, and ecommerce transformation across multiple verticals.

Kit and Ace

Hugo Boss

Novus Shoes

UNITE Hair

O'Neill

PSD Underwear

Kith

Vitality

TAG Heuer

Spiritual Gangster

De Soi

Brandon Blackwood

Simmons Bedding

Good Counsel

ALASTIN Skincare®

Let's discuss your ecommerce goals