From thread to cap. Flexfit enlists Avex to design & develop their wholesale commerce experience.

standing man wearing black flexfit cap
  • UI/UX Design
  • Photography
  • Solution Architecture
  • Development

Flexfit LLC is the U.S. distributor of Yupoong, Inc. and manufacturer for private label headwear in various industries worldwide. The company’s website was outdated and did not allow the brand to properly convey their history, services, and product offering. Flexfit enlisted Avex to reimagine their digital experience by designing and developing a custom WordPress-driven website and by producing lifestyle content.

  • Wordpress
  • Sketch
  • Invision

Flexfit knew they needed a new website, but they were unsure what the end result should look like. Our approach involved creating low-fi wireframes to map out the entire user-experience. From there, we focused on the creative, ensuring the new design aligned with the company’s brand guidelines.

Avex also provided content support by producing a lifestyle photoshoot. Our team sourced models, locations, and created streetwear-inspired photos for the brand.

The approach to the development phase of the project needed to be planned out meticulously. Even though the company was staying with WordPress, we still needed to migrate product data and map content to new fields.

flexfit website pages on desktop and mobile

The Results

The new content management system and redesigned website allowed Flexfit to update content more efficiently and to take control over their brand message.

  • CMS

    Improved backend UX

  • Content

    Lifestyle photoshoots

Story telling

Flexfit now has a platform to tell their story and to reach their audience on a deeper level.

WordPress Development

red and white flexfit caps on black background

Responsive Solution

We took a mobile-first approach to create seamless user-experience on every device.

flexfit website catalog page on tablet
flexfit website pages on smartphones
flexfit website multi cam brands page

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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