Partnering with branding agency Gin Lane to launch the world’s first DTC apéritif brand.

busy dining table with food and haus bottle
  • Shopify Plus Development
  • Consulting
  • Post-purchase Optimization
  • Email Development
  • Animation

HAUS and their branding agency were in need of a Shopify Plus agency to bring their creation to life. The project kicked off with Gin Lane handling the branding. Avex was asked to oversee the e-commerce development and to consult on best practices throughout the project.

  • Shopify Plus
  • Klayvio
  • AfterShip
  • ShipStation
  • Yotpo

We worked closely with both Gin Lane and HAUS. From kick-off to post-launch, Avex aligned with both teams to ensure the project launched on time and within budget.

Our team was available to consult throughout the design process. When creative was approved, our team began development on the Shopify Plus theme. Avex also developed the brand’s post-purchase experience using AfterShip.

The design and experience are as unique as the brand itself - large imagery, typography, engaging video, and subtle animations throughout.

haus shopify website pages on desktop and mobile devices

The Results

The HAUS website showcases a stunning product and brand, with fast load time and an enhanced customer experience.

  • UX

    Optimized for conversions

  • Launch

    Expedited dev timeline

Customer Experience

Enhanced customer experience and post-purchase


We created subtle animations throughout the experience. From the page loader to the product detail pages, imagery and text slide up and fade into place, giving the website motion and life.

pouring haus liquor into glass on dining table


Aftership and Klaviyo were utilized to enhance the post-purchase experience. The welcome series as well as the tracking and order update emails were all customized.

haus shopify website login page on tablet
haus shopify website order confirmation and account pages on mobile

Sticky Add-to-cart

When scrolling down the PDP, checkout and QTY variants are persistent. This allows customers to easily access the UI, especially on mobile.

Responsive Design

Optimized for Conversions.

haus website homepage on tablet
haus shopify website product pages on mobile

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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