KHAITE
KHAITE Engages Avex to Reimagine UI/UX and Digital Strategy on Shopify Plus
Services
- UI/UX Design
- Shopify Development
- Design Direction
- Tech Integrations
Background
KHAITE, a renowned luxury fashion brand and a benchmark for modern sophistication, sought to elevate its e-commerce experience on Shopify Plus in preparation for New York Fashion Week (NYFW). The goal was twofold: create a visually stunning and functional site that balances editorial storytelling with a seamless shopping experience and address operational inefficiencies, particularly around inventory management.
Technology Partner
- Shopify Plus
- Klaviyo
- Back In Stock
- Attentive
- Accentuate
- Gorgias
Approach
KHAITE partnered with Avex to transform their Shopify Plus storefront through a strategic phased approach to meet a critical deadline. The first phase delivered a show-stopping UX/UI design and an MVP launch, perfectly timed for New York Fashion Week. Phase two introduced advanced enhancements focused on long-term scalability and growth shortly after.
Avex implemented best-in-class solutions for theme architecture and product organization, enabling KHAITE’s team to streamline operations and elevate their e-commerce experience to reflect their iconic brand identity.
Sophisticated UX/UI
Avex channeled KHAITE’s philosophy into a digital experience that is as sophisticated and dynamic as the brand itself. Guided by KHAITE’s contrasts—masculine and feminine, strength and softness—we delivered a design that pairs immersive editorial content with seamless usability. This elevated approach ensured the site not only reflects KHAITE’s identity but also sets a new benchmark for luxury e-commerce.
Elevated Product Presentation
The new KHAITE.com places products at the core of its design, creating a digital platform where storytelling enhances commerce and reflects the brand's growing retail presence. Our approach seamlessly integrated intuitive product placement within a narrative-driven framework, capturing KHAITE's bold aesthetic and refined identity throughout the user journey. Thoughtfully crafted design elements guide users from inspiration to action—through captivating visuals and curated narratives—delivering a seamless journey from discovery to purchase.
Optimized Architecture
Avex reengineered KHAITE’s Shopify theme and product architecture to empower their team with streamlined, efficient back-office operations. Our best-practice solutions addressed previous challenges, optimizing workflows to enable seamless management of inventory, filters, and product updates. This robust foundation ensures the brand’s operational backbone is as refined and future-ready as its luxury front-end design.
Custom Safety Stock Solution
One of KHAITE’s biggest challenges was managing inventory with a cumbersome third-party application for Safety Stock, which created inefficiencies and operational friction. To address this, Avex developed a custom Safety Stock solution for the MVP launch. This tailored solution empowers the merchandising team to reserve specific units per SKU, ensuring critical items remain available and protected against overselling or unforeseen issues. By integrating this solution seamlessly into their operations, we eliminated a major pain point and provided KHAITE with greater control and flexibility over inventory management.
Time to Value
Avex executed a standout MVP launch for KHAITE in just 3.5 months. By blending strategic prioritization with high-impact design, we ensured the platform was both visually stunning and operationally robust. The result was a platform that not only met the deadline but elevated KHAITE’s online presence, reinforcing its status as a leader in luxury fashion while highlighting Avex’s ability to execute with speed and precision – without sacrificing innovation.
Relationship
Avex’s relationship with KHAITE is built on a collaborative approach rooted in a deep understanding of the brand’s unique goals and vision. From the outset, we worked closely with the KHAITE team to align strategies that reflected their bold aesthetic and operational needs, ensuring every aspect of the project met their high standards. We continue to support KHAITE’s team beyond the launch, ensuring their digital platform evolves alongside their growing brand and retail presence.
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.