KITH
One of the most successful Shopify Plus brands enlists Avex for UX Design and E-commerce Strategy.
SERVICES
- UI/UX Design
- Creative Direction
- E-commerce Strategy
- Mobile App Design
THE ASK
Founded in 2011, KITH stands as a prominent force in the streetwear space, solidifying a significant presence and influence in today's market. Not merely confined to a single demographic, KITH operates as a multifunctional lifestyle brand catering to men, women, and children. It goes beyond just fashion, encapsulating a progressive retail venture.
Throughout its journey, KITH has undergone substantial expansion, with Shopify Plus serving as a pivotal platform in this trajectory. Amidst this period of growth, the expertise of Avex was sought to conduct a comprehensive e-commerce audit and formulate a strategic eCommerce roadmap. This groundwork paved the way for Avex to subsequently address KITH's user-experience design requisites, spanning across both their e-commerce web portal and their dedicated iOS mobile application.
TECH PARTNERS
- Shopify Plus
- Invision
- Sketch
- SeedCMS
The Solution
Avex collaborated closely with KITH's management and development team to extend comprehensive UX/UI support. Our methodology encompassed a meticulous audit, coupled with conversion rate optimization recommendations for their previous website.
The initial phase of engagement encompassed a fundamental rejuvenation and refinement of the website, focusing on updates to enhance its overall appeal. Following this initial facelift, KITH expressed a desire for a complete overhaul in design. In response, Avex stepped in to offer extended support, embarking on a journey to redefine the visual aesthetics and user experience of the Shopify Plus storefront.
Introducing a New Navigation Framework
Avex implemented a holistic optimization of the Kith website, driven by a harmonious blend of functional enhancements and utility-driven design principles. At the heart of this optimization lay the art of navigation refinement. Our primary objective was to design a browsing experience that seamlessly spans a wide range of device dimensions, encompassing the entire spectrum from expansive desktop screens to the intimacy of mobile interfaces and everything in between.
This seamless navigation orchestration aimed to foster a user journey marked by simplicity, ensuring that users could effortlessly traverse the digital landscape.
Maintaining a Modern Brand Image
By placing the customer, product, and experience at the forefront, we fine-tuned Kith's content architecture. This artful adjustment presents the brand in a contemporary, instantly recognizable manner while ensuring purposeful detailing. The outcome is a more effortless purchasing journey and heightened brand visibility across multiple pages.
Editorializing Brand Stories
To create a multi-dimensional experience that invites customers to immerse themselves in the brand's world, Avex grounded Kith eCommerce experience in emotion, identity and value. By intertwining captivating lookbooks and evocative storytelling elements, Avex adeptly facilitated a platform for the brand to weave compelling narratives around its products, effectively infusing a human touch into its identity.
Optimizing Content Deployment
Given the brand’s extended catalog and prolific content, the quest for a comprehensive content deployment system became imperative. Avex's expertise facilitated the transformation of this challenge into an opportunity by engineering a comprehensive, robust system that streamlined content deployment on the Shopify Plus platform, ultimately enhancing the brand's digital presence and internal operations.
235%
Conversion Rate Increase
15%
AOV Increase
50%
Increase in Mobile Conversions
Kith’s Monday Program
A central pillar of KITH's operations lies in their "Monday Program" – a significant facet of their business model. Eager to harness the potential of limited edition releases and establish deeper customer interactions, the brand sought to introduce a mobile app into the equation. Avex took charge of this venture, crafting the entire user experience and user interface of the iOS app. Notably, this app seamlessly integrated with the Shopify Plus backend, harmonizing technology and design to create a cohesive digital platform.
