One of the most successful Shopify Plus brands enlists Avex for UX Design and E-commerce Strategy.

  • UI/UX Design
  • Creative Direction
  • E-commerce Strategy
  • Mobile App Design

Founded in 2011, KITH stands as a prominent force in the streetwear space, solidifying a significant presence and influence in today's market. Not merely confined to a single demographic, KITH operates as a multifunctional lifestyle brand catering to men, women, and children. It goes beyond just fashion, encapsulating a progressive retail venture.

Throughout its journey, KITH has undergone substantial expansion, with Shopify Plus serving as a pivotal platform in this trajectory. Amidst this period of growth, the expertise of Avex was sought to conduct a comprehensive e-commerce audit and formulate a strategic eCommerce roadmap. This groundwork paved the way for Avex to subsequently address KITH's user-experience design requisites, spanning across both their e-commerce web portal and their dedicated iOS mobile application.

  • Shopify Plus
  • Invision
  • Sketch
  • SeedCMS
The Solution

Avex collaborated closely with KITH's management and development team to extend comprehensive UX/UI support. Our methodology encompassed a meticulous audit, coupled with conversion rate optimization recommendations for their previous website.

The initial phase of engagement encompassed a fundamental rejuvenation and refinement of the website, focusing on updates to enhance its overall appeal. Following this initial facelift, KITH expressed a desire for a complete overhaul in design. In response, Avex stepped in to offer extended support, embarking on a journey to redefine the visual aesthetics and user experience of the Shopify Plus storefront.


Introducing a New Navigation Framework

Avex implemented a holistic optimization of the Kith website, driven by a harmonious blend of functional enhancements and utility-driven design principles. At the heart of this optimization lay the art of navigation refinement. Our primary objective was to design a browsing experience that seamlessly spans a wide range of device dimensions, encompassing the entire spectrum from expansive desktop screens to the intimacy of mobile interfaces and everything in between.

This seamless navigation orchestration aimed to foster a user journey marked by simplicity, ensuring that users could effortlessly traverse the digital landscape.

  • 235%

    Conversion Rate Increase

  • 15%

    AOV Increase

  • 50%

    Increase in Mobile Conversions

Kith’s Monday Program

A central pillar of KITH's operations lies in their "Monday Program" – a significant facet of their business model. Eager to harness the potential of limited edition releases and establish deeper customer interactions, the brand sought to introduce a mobile app into the equation. Avex took charge of this venture, crafting the entire user experience and user interface of the iOS app. Notably, this app seamlessly integrated with the Shopify Plus backend, harmonizing technology and design to create a cohesive digital platform.


Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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