One of the most successful Shopify Plus brands enlists Avex for UX Design and E-commerce Strategy.

  • UI/UX Design
  • Creative Direction
  • E-commerce Strategy
  • Mobile App Design

Established in 2011, KITH is one of the most prominent streetwear brands on the market today. A multifunctional lifestyle brand for men, women, and kids, KITH is also a progressive retail establishment.

Over the years, the brand has seen tremendous growth on Shopify Plus. During this time, Avex was enlisted to provide an e-commerce audit and strategy, prior to supporting their user-experience design needs for both their e-commerce website and iOS mobile app.

  • Shopify Plus
  • Invision
  • Sketch
  • SeedCMS
The Solution

Avex worked very closely with the team at KITH and their development team to provide UX support. Our process involved an audit and CRO recommendations for their previous website.

The first engagement revolved around a basic refresh and website updates. After the refresh, KITH wanted to dive into a complete redesign. Avex provided additional support to reimagine the design and UX of the Shopify Plus website.

KITH’s “Monday Program” is a huge part of their business. The brand wanted to use these limited edition drops and to engage with customers, using a mobile app. Avex designed the entire UX and UI for the iOS app, which utilized Shopify Plus for the backend.

kith shopify mobile website pages on three smartphones
kith shopify website navigation menu pop up on laptop screen
kith shopify website pages on tablets in portrait and landscape modes
  • 235%

    Conversion Rate Increase

  • 15%

    AOV Increase

  • 50%

    Increase in Mobile Conversions


Streamlined navigation for a seamless browsing experience on desktop, mobile, and everything in between.

group of young people outside building wearing kith clothes


The brand produced a lot of content and thus required a more robust solution for deploying content on Shopify Plus.


With the majority of traffic coming from mobile, we put a strong focus on optimizing the entire user-experience for all devices.

kith website blog landing page on tablet
kith website product pages on mobile

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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