Taking a global fashion house direct-to-consumer for the first time, using Shopify Plus.

women outside wearing marchesa dresses against stone wall
  • E-commerce Strategy
  • Operations Consulting
  • UI/UX Design
  • Shopify Plus Development
  • Re-platforming

Marchesa is a NYC-based luxury fashion house, most known for designing elegant gowns for celebrities including Scarlett Johansson, Jennifer Lopez, and Penélope Cruz.

Although Marchesa had a digital presence, the website did not have an e-commerce component. The brand was utilizing WordPress and linking to retailers such as FarFetch.

Our team worked very closely with Marchesa’s CEO and e-commerce managers to plan out what the new DTC experience would look and feel like. The new Shopify Plus experience needed to be elegant, on-brand, and utilize modern e-commerce functionality.

  • Shopify Plus
  • Klarna
  • Klaviyo
  • Privy
The Solution

Our process involved rapid prototyping during the creative phase and utilizing tools such as Invision and Sketch. Given the company’s notoriety, it was important that the creative was on-brand and familiar to their customer base.

We wanted to understand what influenced customer’s buying decisions. This allowed Avex to take a customer-first approach and make design decisions that focused on their needs.

The end result was an intuitive user-experience and an elegant design built on the world’s most powerful ecommerce platform, Shopify Plus.

marchesa shopify plus website mobile and desktop pages

The Results

Marchesa's migration to Shopify Plus was seamless. The new UX helped the brand 3X conversions in the first 4 months and improve customer experience.

  • 3x

    Increase in Conversions

  • 0%

    Website downtime during migration

Improved CX

Customer experience improvements that increased sales.

marchesa website homepage and look book mobile and desktop pages
marchesa shopify website mobile product and collection pages on three smartphones
marchesa website fall 2019 look book page on laptop

Elegant PDP’s

Product pages feature a minimal and elegant user-experience with personalized product recommendations, detailed product photos, and Klarna financing.

Marchesa website floral gown product page
women wearing yellow marchesa dresses in green forest

Bridal Appointments

We utilized the Shopify Plus platform to display lookbook style collections and call-to-actions for scheduling appointments.

marchesa website bridal appointment page

Shopify Plus

The brand wanted a solution that was scalable and easy to manage, yet robust and powerful enough to support their business needs. Shopify Plus was selected as the platform to support Marchesa’s e-commerce initiatives.

marchesa shopify plus website collection page on tablet
marchesa shopify plus collection page and product filter on mobile

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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