The brand wanted a solution that was scalable and easy to manage, yet robust and powerful enough to support their business needs. Shopify Plus was selected as the platform to support Marchesa’s e-commerce initiatives.
Marchesa
Taking a global fashion house direct-to-consumer for the first time, using Shopify Plus.
SERVICES
- E-commerce Strategy
- Operations Consulting
- UI/UX Design
- Shopify Plus Development
- Re-platforming
THE ASK
Marchesa is a NYC-based luxury fashion house, most known for designing elegant gowns for celebrities including Scarlett Johansson, Jennifer Lopez, and Penélope Cruz.
Although Marchesa had a digital presence, the website did not have an e-commerce component. The brand was utilizing WordPress and linking to retailers such as FarFetch.
Our team worked very closely with Marchesa’s CEO and e-commerce managers to plan out what the new DTC experience would look and feel like. The new Shopify Plus experience needed to be elegant, on-brand, and utilize modern e-commerce functionality.
TECH PARTNERS
- Shopify Plus
- Klarna
- Klaviyo
- Privy
The Solution
Our process involved rapid prototyping during the creative phase and utilizing tools such as Invision and Sketch. Given the company’s notoriety, it was important that the creative was on-brand and familiar to their customer base.
We wanted to understand what influenced customer’s buying decisions. This allowed Avex to take a customer-first approach and make design decisions that focused on their needs.
The end result was an intuitive user-experience and an elegant design built on the world’s most powerful ecommerce platform, Shopify Plus.
The Results
Marchesa's migration to Shopify Plus was seamless. The new UX helped the brand 3X conversions in the first 4 months and improve customer experience.
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3x
Increase in Conversions
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0%
Website downtime during migration
Improved CX
Customer experience improvements that increased sales.
Elegant PDP’s
Product pages feature a minimal and elegant user-experience with personalized product recommendations, detailed product photos, and Klarna financing.
Bridal Appointments
We utilized the Shopify Plus platform to display lookbook style collections and call-to-actions for scheduling appointments.
Shopify Plus
