Mia Becar

Bringing a new meaning to the boutique Italian shoe experience with data-backed design & Shopify Plus development

  • UX/UI Design
  • E-commerce Development
  • CRO
  • E-commerce Strategy
  • Email Marketing

Mia Becar is an artisan luxury shoe brand with a dedication to handmade precision. Every inspired design is crafted with the purpose of empowering women through the use of exotic colors and bold silhouettes. Mia Becar commissioned Avex to administer integrated customer service techniques and enhanced storytelling content that’s fast, focused and mobile friendly.

  • Shopify Plus
  • Klaivyo
  • Smile.io
  • Affirm
The Solution

Sizing is a top concern for shoe shoppers. With that in mind, Avex and Mia Becar have employed a Chat Support Team, available via the bottom left Chat Icon, to ensure customers have access to expert help throughout their shopping experience. Explicitly detailed product pages also provide clear and distinct information on sizing and fit, with Fit Tips hyperlinked to a specific user guide. And a Customer Service page with answers to FAQs regarding shipping, products, returns, and payment.

We wanted Mia Becar’s emails to be cohesive with the website experience. We coded custom emails for them in Klaviyo that would allow them to use more than the standard blocks available in klaviyo. We incorporated their brand icons, colors and imagery while also keeping them product focused.

We worked closely with the Mia Becar team and their Warehouse to get integrated, run test orders and bulk product uploads. We didn’t build anything, just worked very closely with them.

Seamless UX Experience

Content Inspired Design

The bold story behind Mia Becar is made to stand out with lively editorial content featured across the site. From beautiful product photography to a robust image lookbook, and fun home and product page videos, the Mia Becar character comes to life like never before.


Mobile First Approach

Mobile devices are a popular go-to for online shoppers, so we made sure our seamless design felt less like a site and more like an app. Every banner has their own mobile-specific field that displays beautifully on screen.

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Conversion Optimized PDP

No detail is overlooked on our updated PDPs. An extensive array of clear imagery, extensive descriptions and easy-to-use sizing options are optimized to give the customer a solid understanding of our products.

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Built For Speed

The client had a lot of imagery on the site, post launch we worked with them to make sure everything they were adding was compressed/optimized for web and that no updates being done we’re causing there to be excess code in the theme.

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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