Legends in the sneaker world, Packer Shoes redesigns their Shopify Plus store to increase sales.

pairs of packer sneakers sideways on stone
  • UI/UX Design
  • Growth-X Support
  • Development

Packer is a local family-owned business and known in the sneaker world as a pioneer of the boutique sneaker world. The brand was not making use of all that Shopify Plus had to offer and required a complete redesign and conversion rate optimization support.

  • Shopify Plus
  • Invision
  • Sketch
  • Klayvio
  • Affirm
  • Privy
The Solution

Avex built the new Shopify Plus store from the ground up. We paid close attention to the PDP pages, creating a minimal and intuitive shopping experience. We also needed to create custom forms for purchasing certain brands that could not be sold online. Packer’s product offer is vast, so the navigation, sorting, and filtering needed to be robust enough to foster product discovery.

Avex continues to support Packer via our Growth-X support services. We are currently providing CRO, AB testing, and analytics support to ensure the growth of the brand on Shopify Plus.

packer shopify website pages on mobile and desktop devices

The Results

The redesign of Packer's Shopify Plus website helped the brand increase sales and decrease page load time.

  • 10%

    Increase in conversions

  • 20%

    Site speed increase


Supporting Packer shoes every month to increase sales and site performance.

group of balance shoes on blueprint background

Responsive Solutions

AVEX provided user-experience consulting and user-interface design for website and mobile applications.

packer website homepage on tablet
packer website product and collection pages on smartphones

Shopify Plus

packer shopify website blog landing page

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

First name
Last name
Company name*
Website URL*
Project Details