Responsive design with focus on mobile.
PONY
Product of New York — Pony Sneakers looks to Avex to revitalize the brand's e-commerce experience.
SERVICES
- UX/UI Design
- Magento E-commerce
- WordPress CMS
- SEO/SEM
- Content Migration
- API Integrations
THE ASK
Iconic footwear brand, PONY Sneakers, made a comeback. The company enlisted Avex to revive the brand’s online presence and e-commerce website. We created a custom, cross-device Magento solution for the store, while utilizing WordPress to manage much of the brand’s content. The outcome was a revitalized digital presence and the re-launch of a legendary brand.
TECH PARTNERS
- Wordpress
- Magento
The Results
After our redesign, Pony saw a drastic increase in conversions, average order value, and mobile experience.
-
+75%
Conversion Rate Increase
-
+10%
Average Order Value Increase
Mobile Optimized
Improved mobile user-experience and mobile sales.
An Intuitive Shopping Experience
We worked with PONY and their parent company, Iconix Brand Group, to design and develop a new digital conversion platform in the form of a Magento e-commerce website.
Mobile-First
Product of New York
Our goal was to create a minimal and intuitive shopping experience, providing the user with the necessary elements to browse and purchase with ease. The UI was focused on giving the users control over their shopping experience.
Reviving the PONY Brand
Launching a Classic. Planning, sketching, and prototyping were all necessary for the results. Coupled with HTML5, CSS3 and a Magento CMS, we brought this project to launch in 2015.
