Product of New York — Pony Sneakers looks to Avex to revitalize the brand's e-commerce experience.

red and blue pony sneakers against brick wall
  • UX/UI Design
  • Magento E-commerce
  • WordPress CMS
  • Content Migration
  • API Integrations

Iconic footwear brand, PONY Sneakers, made a comeback. The company enlisted Avex to revive the brand’s online presence and e-commerce website. We created a custom, cross-device Magento solution for the store, while utilizing WordPress to manage much of the brand’s content. The outcome was a revitalized digital presence and the re-launch of a legendary brand.

  • Wordpress
  • Magento
pony shopify website pages on mobile and desktop devices

The Results

After our redesign, Pony saw a drastic increase in conversions, average order value, and mobile experience.

  • +75%

    Conversion Rate Increase

  • +10%

    Average Order Value Increase

Mobile Optimized

Improved mobile user-experience and mobile sales.

An Intuitive Shopping Experience

We worked with PONY and their parent company, Iconix Brand Group, to design and develop a new digital conversion platform in the form of a Magento e-commerce website.

pony website linebacker sneaker product page
man wearing pony sneakers dribbling basketball in street


Responsive design with focus on mobile.

pony website page on tablet
pony website cart pages on smartphones

Product of New York

Our goal was to create a minimal and intuitive shopping experience, providing the user with the necessary elements to browse and purchase with ease. The UI was focused on giving the users control over their shopping experience.

pony website homepage

Reviving the PONY Brand

Launching a Classic. Planning, sketching, and prototyping were all necessary for the results. Coupled with HTML5, CSS3 and a Magento CMS, we brought this project to launch in 2015.

pony website about page

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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