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Our Work

Shopify Plus e-commerce case studies. See how we've helped brands scale with Shopify Plus. Avex works with extraordinary brands in fashion, food & beverage, beauty and lifestyle. 

Explore case studies featuring innovative design, technology, and ecommerce transformation across multiple verticals.

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Platform Migration

Email Marketing

Fashion & Lifestyle 

Branding & Creative

Food & Beverage

Home Goods

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Services

Technology Partners

FILA’s enterprise stack brought complexity—but also opportunity. With a Salesforce Commerce Cloud version incompatible with Klaviyo’s native connector, Avex built a fully customized integration that connected the dots between platforms, unlocking untapped potential.

We implemented a real-time data pipeline syncing customer insights, order and product data, and B2B activity directly into Klaviyo. Alongside this, we migrated FILA’s entire retention ecosystem—flows, campaigns, and segmentation—into a scalable, insight-driven framework. Customized to the core, this solution gave FILA a powerful foundation for smarter retention across both their B2B and D2C segments.

Approach

FILA, a global icon in athletic and lifestyle apparel, sought to transform their email marketing operations from fragmented to frictionless. Faced with siloed data, rigid templates, and clunky automation, their team needed a solution as agile and performance-driven as the brand itself.

To unify their B2B and D2C strategies and bring clarity to complexity, FILA partnered with Avex. Together, we developed a custom integration between Salesforce and Klaviyo—bridging platforms, streamlining workflows, and delivering a scalable, data-driven email program built to grow alongside the brand’s global presence.

Overview

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One of KHAITE’s biggest challenges was managing inventory with a cumbersome third-party application for Safety Stock, which created inefficiencies and operational friction. To address this, Avex developed a custom Safety Stock solution for the MVP launch. 
This tailored solution empowers the merchandising team to reserve specific units per SKU, ensuring critical items remain available and protected against overselling or unforeseen issues. By integrating this solution seamlessly into their operations, we eliminated a major pain point and provided KHAITE with greater control and flexibility over inventory management.

Custom Safety Stock Solution

Avex advanced Bonafide’s CRO strategy through multivariate testing, a testing framework that evaluates multiple on-page variables at once to identify the most effective experience combinations. This method provided greater insight into how copy, imagery, and interface design interact to influence user decision-making.

By mapping user engagement across these variations, Avex identified the precise design and content combinations that improved click-through, time on page, and purchase intent. These findings guided more confident design and messaging updates, creating a continuous feedback loop that informed Bonafide’s broader optimization roadmap.


Multivariate Testing

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With the integration infrastructure firmly in place, Avex transitioned FILA’s complete library of email workflows and campaign templates into Klaviyo, creating a unified system optimized for speed, efficiency, and control. Every sequence, trigger, and asset was rebuilt or restructured within Klaviyo’s flexible environment, eliminating operational silos and outdated processes.

Most critically, the migration was timed and executed to preserve business continuity, maintaining uninterrupted engagement with customers across all segments. This careful handoff gave FILA immediate access to Klaviyo’s advanced capabilities without compromising campaign momentum or team productivity.


Seamless Campaign Migration

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Tech Partners

Out of the realization that experience is a new luxury, the team at Avex reimagined Hugo Boss’ customer experience to merge shopping stories, personalized touchpoints, and brand narratives. The aim was to forge a stronger emotional connection between the brand and its customers across diverse touchpoints – encompassing email marketing, social media, in-store activation, and strategic brand collaborations.

The Approach

Driven by a commitment to excellence and a deep understanding of luxury customers' emphasis on craft and experiences, Hugo Boss collaborated with Avex to envision a digital sphere that positions them as a leading curator of modern luxury.

Together, Hugo Boss and Avex embarked on a creative and technical partnership, harmonizing their respective expertise. Avex's strong grasp of digital strategy, design, and technology was delopyed to build a digital environment that goes beyond aesthetics alone. The strategy was created to make visitors feel like they're stepping into a world where they can see the craftsmanship of each product, understand the luxury details behind the brand, and become part of an impressive experience.


Background

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Since Katy Perry is such a huge star and hard worker, she always has many projects going on at once. Thanks to the flexibility and ingenuity of our project managers and eCommerce strategists, we were able to work with her team to maneuver around her busy schedule, efficiently get the designs approved, and stay on target for the launch date. 

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The Relationship

Avex and Equinox share a commitment to innovation and high performance, making this partnership a natural fit. Avex stepped in as a strategic force, combining UX expertise, technical refinement, and eCommerce innovation to elevate The Shop by Equinox.
This collaboration wasn’t just about optimizing today—it was about engineering a future-proof digital foundation. Working in sync, Avex and Equinox created a scalable, high-performance platform built for growth, adaptability, and long-term success.

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Services:

SAAS INTEGRATIONS:

Avex worked closely with the Floof team to refine their UX functionality requirements in alignment with the brand vision. Our Shopify Plus solution architects and developers set off to build a modern site experience on Shopify Plus that features advanced product filters, search, and navigation functionalities guiding the site visitors seamlessly through the brand’s different curated ready-to-go sets and collections. 

The Approach 

Beyond-the-ordinary pillow brand, Floof Living, enlisted Avex with a vision of setting up a resonating eCommerce presence that reflects the brand ethos  “The Floof Difference” - embodying their product’s sumptuous fabrics, superior fill, and meticulous construction. 

The client approached Avex with extremely complex and unique design and animation requirements created by their branding partner. Our main goal at Avex was to translate the client’s vision as closely as possible while ensuring best development practices weren’t being compromised. 


The Challenge

Such a product heavy catalog with 10k+ SKUs across all three brands has to have a highly functional website that allows regular product uploads without crashing. After an intensive technical discovery phase, it was decided that the best course of action would be to replatform  the storefronts to Shopify Plus. As a result, the brand is currently reaping the benefits of a stable, frictionless platform that is optimized for continual product updates.

Enterprise Migration from Magento to Shopify Plus

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During the concept ideation phase of the Hugo x NBA collaboration, our creative team made it a priority to consistently represent the tone of voice and visual language of both brands in all forms of communication. This deliberate approach ensures strong audience resonance and upholds the unique identity of each brand.

Our aim was to showcase the collaboration’s unique creative personality and unwavering dedication to individual expression. These fundamental elements were pivotal in creating a brand experience that seamlessly integrated product and content. We designed a graphic-heavy visual language that incorporates striking textures, handpicked typography, and dynamic image compositions. 


Humanizing the Creative DNA

Avex technical solutions team provided Novus with multiple-level consultations and technical documentation on how to rebuild and launch a new SAP <> Shopify Connector which shared data from SAP with the brand’s storefront in real-time. At this stage, Avex team also had considerable involvement in the product mapping as well.

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NEW Custom-built Connector Between SAP and Shopify

The Avex team remains a vital partner in ALASTIN's eCommerce journey on Shopify, consistently delivering support and innovative solutions. The site redesign project is currently in progress, working towards a more user-friendly and aesthetically pleasing site. In parallel, our conversion rate optimization initiatives are underway, focusing on boosting customer engagement and sales. These ongoing projects highlight our commitment to helping ALASTIN achieve sustained growth and a superior online presence.

Looking Ahead

To further enable operational efficiency once the migration was finalized, the Avex team wanted to ensure that orders, fulfillments, and inventory levels are well synced across systems. To do so, we worked with the brand on contracting Celigo to customize their Netsuite connector to Shopify Plus. 

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Amidst a major rebranding initiative, preserving the essence of the brand identity can be a delicate task. To lay a solid foundation, Avex's team commenced the project with an extensive discovery phase; thoroughly examining the brand's existing strengths and weaknesses.

With digital serving as the primary link between the Vitality brand and its consumers, we strategically utilized the eCommerce experience as a guiding pillar for defining the framework. This approach aimed at strengthening the brand-consumer relationship and showcasing the brand's distinctive attributes.


Data-Backed Solution

To keep the user experience fun and fresh, we implemented hover animations in the menu and collection pages. The advanced mega menu displays both the cans and bottles for each product, and the collection pages show off the funky shapes and colors of the brand.

Intriguing Elements

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Intricate business models call for comprehensive and robust technical strategies. We actively engaged in consultations and led a complete technological revitalization of Marchesa's eCommerce operations. Our strategy encompassed a seamless migration from WordPress to Shopify Plus, coupled with the development of a comprehensive roadmap to guide the brand's digital evolution.

The platform was chosen for its scalability, adaptability for customization, easy-to-manage backend, and the capability to provide a fully tailored checkout experience. 


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As a global company, Tru Earth needed a solution that could effectively serve their diverse customer base. Avex helped them develop two separate Shopify stores—one for U.S. and international customers, and another tailored specifically for Canadian customers. Using their EU theme as a design foundation, we delivered a unified brand experience with market-specific customization. 

This approach created a seamless shopping experience across borders, positioning Tru Earth for continued international success.


International Expansion

Since apéritif is not a common word in most households, we had to focus on providing a sufficient amount of information about the drinks while also creating an incentive to purchase. One way to achieve this was to create the “Botanical Glossary” page that lists ingredients from A to Z and links the products that use each ingredient.

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For FILA, delivering a cohesive customer experience across D2C and B2B platforms was essential to maintaining brand integrity. Operating two distinct systems led to inconsistencies in messaging, data handling, and campaign execution.

Avex created a unified marketing and data framework that connected both channels, enabling synchronized customer insights and automated communication strategies across touchpoints. This alignment empowered FILA to engage every audience segment with relevant, timely messaging—while maintaining a unified voice, no matter the channel.


Unifying D2C and B2B Digital Experiences

In close collaboration with the Vitality team, we reimagined the brand’s eCommerce website’s user experience to create a fully optimized and high-performing storefront on the Shopify Plus platform. Together, we established a brand destination where customers can immerse themselves in value-reflective content and confidence-boosting apparel. Our approach aimed at integrating diverse community interactions into one cohesive brand experience. 


Vitality, the body-positive activewear brand, thrives on an inclusivity-driven brand mission.  Its continuous growth is fueled by a strong brand community, as evidenced by its remarkable and ever-growing social media following – all inspired by the brand mission: “To design inspired athleisure for everybody in their pursuit of purposeful existence.”

At a transitional point in its operation, Vitality, formerly known as Balance Athletica, engaged Avex for a long-term partnership focused on creating a new storefront and addressing a focal brand challenge – an outdated, hard-to-navigate, and inconsistent eCommerce presence that significantly hindered customer satisfaction and retention.


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Given the brand’s extended catalog and prolific content,  the quest for a comprehensive content deployment system became imperative. Avex's expertise facilitated the transformation of this challenge into an opportunity by engineering a comprehensive, robust system that streamlined content deployment on the Shopify Plus platform, ultimately enhancing the brand's digital presence and internal operations.


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Avex executed a standout MVP launch for KHAITE in just 3.5 months. By blending strategic prioritization with high-impact design, we ensured the platform was both visually stunning and operationally robust.
The result was a platform that not only met the deadline but elevated KHAITE’s online presence, reinforcing its status as a leader in luxury fashion while highlighting Avex’s ability to execute with speed and precision – without sacrificing innovation.

Time to Value

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Our Work

Explore case studies featuring innovative design, technology, and ecommerce transformation across multiple verticals.

quip

Kit and Ace

AriZona Beverages

UNITE Hair

KHAITE

Tru Earth

FILA

Vitality

Novus Shoes

Hugo Boss

Equinox

Brandon Blackwood

O'Neill

Bonafide Health

ALASTIN Skincare®

Marchesa

Kith

Floof Living

De Soi

Let's discuss your ecommerce goals