PORTS V celebrates culture in all its forms. Brand strategy & Shopify Plus e-commerce for a global lifestyle brand.

sporty man posing
  • Brand Strategy
  • UX/UI Design
  • E-commerce Development
  • Conversion Rate Optimization
  • Copywriting

PORTS V is a lifestyle brand that transcends tradition with distinction while staying true to who they are. Worn by many celebrities such as Kevin Hart and Dwyane Wade, the brand was in need of a brand strategy and e-commerce solution to make a global impact. Although PORTS V already had an e-commerce website, they were only selling products and did not have a clear brand direction.

  • Shopify Plus
  • Klaviyo
  • Shoelace
  • TradeGecko

Avex worked very closely with the team at PORTS V, including fashion creative director Malin V, to reimagine who PORTS V is. We took a deep dive into their story, their demographic, and the meaning behind the brand.

Our team of strategists, designers, copywriters, and developers created an in-depth brand strategy and best-in-class commerce experience, powered by Shopify Plus.

The final result was a brand guide that influenced the brand’s social content, live events, photography, and tone of voice, as well as a conversion-optimized e-commerce website.

Tablet and mobile views of homepage

The Results

Avex helped to increase conversions, time on website and back office efficiencies.

  • +50%

    Increase in conversions

  • 3X

    Increase in sales


Increase in average order value

Ports V Banner


User-friendly navigation that fosters product and brand exploration. Seamless dropdowns with images and call-to-actions.

streetwear/bucket hat-wearing man against graffiti

Content Platform

Not only an e-commerce website, Avex created a content hub called The Journal, which focuses on editorial pieces for the brand to tell their story.

Content Platform - tablet view
Content Platform - mobile view

Minimal PDPs

Product pages were designed to be minimal, allowing the customer to see high-resolution images and easily get the information required for their buying decisions.

Background Videos

We utilized engaging video to enhance the experience and bring life to banners and call-to-actions.

Brand Strategy

Avex provided an in-depth brand strategy, which included tone of voice, mission statement, photography guidelines, social creative, and copywriting.

Brand Strategy - tablet view
Brand strategy - mobile view

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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