Reem Acra

Redefining the boundaries of fashion. Avex created a luxury e-commerce experience for the world-renowned fashion designer.

two women models wearing reem acra dresses


  • UI/UX Design
  • Creative Direction
  • Shopify Development
  • Website Style Guide
  • Conversion Rate Optimization
  • Shopify
  • Sketch
  • Invision
  • Privy

Reem Acra is an internationally-renowned designer known for her breathtaking collections in Ready-to-Wear and Bridal. Her gowns have been worn by celebrities, including Angelina Jolie, Taylor Swift, Jennifer Lopez, and Beyoncé.

The brand wanted to launch their ready-to-wear line on Shopify and looked to Avex for support.

From the Client

Collaborating with Avex on the relaunch of the Reem Acra Shopify website was a match made in heaven. They incorporated all of our ideas and gave us options we did not know were possible. We have had a fantastic response to our store and attribute that success to Avex’s expertise.

The Solution

We collaborated with the Reem Acra team to design and develop an elegant e-commerce solution that focuses on a minimal design, engaging video content, and stunning product photography.

Creative & Content

Stunning background videos provide an engaging and immersive brand experience.

woman model wearing veil and gold reem acra dress

Minimal Design

The design focused on content, putting the beautiful imagery at the forefront, while seamlessly blending user-interface into the design.

Cross Device

We took a mobile-first approach to create a seamless user-experience on every device.

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

Details about your project (services, scope, timeline, etc.)