Simmons Bedding

Catching some Zzz’s. Avex helps Simmons Bedding take the brand direct-to-consumer on Shopify Plus.

  • Shopify Plus E-commerce
  • Shopify Plus Development
  • UX/UI Design
  • ERP Integrations

Simmons Bedding has been one of the leading mattress companies for over 150 years. Since their inception, the brand has stood for uncompromising American-assembled quality and innovation. The Simmons brand has always sold to retailers and did not have a DTC presence. The team at Serta Simmons Bedding needed a new e-commerce solution that is easy to manage, optimized for conversions, fast to market, and integrated with their legacy ERP system.

  • Shopify Plus
  • Heroku
  • Yotpo
  • Blueshift
The Solution

Avex worked closely with the Simmons team on eCommerce strategy, user-experience, SaaS discovery, and technology planning with a focus on ERP integration.

Together, we decided that Shopify Plus would be the perfect eCommerce platform to take the brand direct-to-consumer without the need for a bloated and overly complex enterprise commerce solution.

Our strategists helped Simmons plan customer journeys, integrate SaaS products such as Yotpo, Blueshift and OneTrust, and design and develop a seamless user-experience on Shopify Plus.

Additionally, Avex created a custom middleware solution to connect their legacy ERP system OHM to the new Shopify Plus backend. Our solution engineers worked closely with Simmons’s IT team to build, deploy, and support their ERP integrations.

  • ERP

    Enterprise Integrations

  • Heroku

    Custom Middleware

  • UX/UI

    Custom Design

Technology Solutions

One of the more challenging aspects of this project was connecting the merchant's enterprise level ERP to Shopify Plus to send orders for processing. Avex needed to ensure orders flowed through to Simmon’s existing legacy ERP system, used by all their brands, with no disruption or change to order processing.

The merchant’s team were reliant on an iPaaS, Cleo, to set up the connection on their website, while Avex had to map out the JSON fields. We also created custom middleware that lives on Heroku.

  • Shopify Notifications API
  • Mapping JSON fields
  • Heroku Middleware
  • ERP Integration with Shopify Plus


Our UX designers and e-commerce strategists planned out the customer journey, creating an initiative and seamless shopping experience.


Informative PDPs

A strong emphasis on providing valuable information to the customer, supporting their buying decisions, and optimizing the PDP for conversions.

Simmons-7-Content Platform-1


The brand’s primary demographic was shopping on mobile, so we took a mobile-first approach to design the user-experience. Lightning fast page speed. Built on the Shopify Plus platform.

Simmons-8-Content Platform-1
Simmons-8-Content Platform-2

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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