Spiritual Gangster

UX Design and Creative Direction for Leading Activewear Brand, Spiritual Gangster

  • UX/CRO/Functionality Audit
  • Creative Direction
  • UX/UI Design
The Ask

Driven by the influence of yogis, athletes, artists, and musicians worldwide, Spiritual Gangster emerged with a visionary mission to promote uplifting practices rooted in gratitude, philanthropy, and compassion. With a core focus on uniting individuals, the brand acknowledged the crucial role of a carefully designed digital strategy that seamlessly bridges the gap between online and physical experiences.

Being a part of the La Jolla Group, which has collaborated with Avex on various successful eCommerce projects for renowned brands like PSD Underwear and O’Neill, Spiritual Gangster has acknowledged our agency's expertise in creating immersive experiences. As a result, they have entrusted us with the responsibility of streamlining the design for their Shopify Plus Storefront in a way that shines a light on their brand identity.

Tech Partners
  • Shopify Plus
  • Figma
The Approach

United in their vision, Spiritual Gangster and Avex have partnered to redesign their Shopify Plus storefront, breaking down barriers and uniting the community through shared brand values. With an elevated aesthetic, modernized user experience, engaging content, and a refreshed brand identity, the goal was to make SpiritualGangster.com the new mark that would connect the brand to its customers in the years to come.

Experience Design

One of the primary objectives in refreshing the Spiritual Gangster ecommerce platform was to cultivate a sense of exploration, curiosity, and engagement through relatable and inspiring content. Our UX strategist embarked on a transformative journey, reimagining the entire storefront to effectively convey the brand's story, showcase its products, and communicate purposefully across all touchpoints.


Leveraging Shopify’s 2.0 Theme Updates

The Spiritual Gangster website was thoughtfully redesigned with complexity as a central consideration. The client was particularly insistent on harnessing the capabilities of Shopify's 2.0 theme update to maximize the reuse of standard sections throughout the site. As a result, each design encompassed various layouts and developer specifications, guaranteeing the seamless placement of sections on every page.


Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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