Launching a digital experience for an iconic sportswear brand.

group of people in gym wearing starter hoodies
  • UI/UX Design
  • WordPress Development
  • API Integration
  • Content Migration
  • Responsive Design

Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with legendary athletes and major pro and college teams.

Starter came to AVEX to enhance their online presence and provide a solution to show the history behind the brand.

  • WordPress
The Challenge

Like many of the brands we partner with, the challenge lies in effectively articulating their story in a way that immediately connects with their audience. Acting as an extension of their in-house team, AVEX developed an online identity for Starter that acted as the perfect reflection of their offline brand.

Mobile Always

Designed with Responsiveness in mind.

starter website history page on tablet
starter website mobile pages on smartphones
man wearing starter bomber jacker with back turned

Sportswear since 1971

Since 1971, Starter gear has been a right of passage for sports fans, making it one of the most iconic fanwear labels in sports history. The design of the website reflects the history and iconic look of the brand.

starter wordpress website about us page

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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