TAG Heuer

Elevated Email Marketing for The Ultimate Reference in Luxury Chronograph Watches, TAG Heuer

Tag heuer
  • Email Marketing
  • Creative Direction
  • Copywriting
  • HTML Coding
The Challenge

Since its establishment in 1860, TAG Heuer has been at the forefront of high-precision timing innovations, seamlessly adapting watches to the evolving realm of sports. As TAG Heuer sought a trusted collaborator that understands luxury positioning, they turned to our team to create compelling email campaigns for their partnership with NGF (National Golf Foundation), showcasing the exceptional Golf Edition products. Not only did we provide design assistance, but we also took charge of HTML development, ensuring optimal presentation and effective communication with their valued partners.

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The Approach

TAG Heuer is renowned for their unparalleled commitment to design excellence. Their obsession with the finest details is evident in every product, elevating their industry positioning to new heights. Through a dynamic and iterative approach, our partnership with TAG Heuer is characterized by collaborative co-creation. Our monthly email retainer featured email campaign ideation and implementation, designing, copywriting, and testing; we successfully connected the brand to its ideal target audience by showcasing the practicality, nostalgic elements, and aspirational values that resonate with sports and lifestyle consumers.

Story-Led Email Campaigns

Realizing that the interplay between intricate details and emotional engagement drives purchasing decisions, our design and copy directions synergistically complemented each other to effectively convey the stories behind TAG Heuer's sport watches, special releases, and brand collaboration with the National Golf Foundation. We aligned with the brand's tone of voice and focused on creating a sense of community through tastefully curated visual and written content.

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Strategic Program Positioning

Our approach to email strategy encompassed three key aspects: simplicity, education, and inspiration. Throughout our engagement with TAG Heuer, our primary goals were to enhance brand awareness, foster community engagement among a niche audience segment, and drive conversions. We consistently prioritized these principles to ensure our retention efforts feed into the bigger goals of building a loyal brand base.

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Enriching Product Presentation

During our explorations, several distinctive visual characteristics surfaced, all unified by the central concept of craftmanship and elevated designs. This cohesive approach imbued our visual aesthetic with a high-end ambiance. Our creative team centralized TAG Heuer’s brand equity by aligning with the brand’s guidelines as well as defining visual standards and design elements that would complement the overall brand aesthetic.

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Exploring The Finest Details

Just like golf, our emails featured a blend of elegance, vision, and high precision - providing maximal commitment and focus to mastering every shot. We deployed best practices for mobile friendliness and dark mode optimization to ensure TAG Heuer’s audience enjoys unrestricted brand and product exploration.

The Relationship

During our project with TAG Heuer, we elevated the brand's email marketing efforts by focusing on making the brand's ethos tangible. In the luxury landscape, it is crucial to not only enhance the discernibility of the product but also champion individual product stories that instill confidence in potential buyers. This goal was achieved through the adoption of an approachable and classic voice, which strongly resonated with our audience.

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Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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