Wolf & Shepherd

This hybrid footwear brand is taking huge strides with a fully optimized email marketing strategy that produced a 20% increase in open rates.

  • Email and SMS Marketing
  • Flow Optimization
  • Copywriting
  • Campaign Development
  • Analytics
  • Reporting

Wolf & Shepherd is a men’s shoe company created as a no-fuss solution for professionals seeking both style and comfort. Their mission is to merge cutting-edge athletic innovations with timeless design, ensuring that their footwear is not only stylish but also reliable for everyday wear. In 2021, they embarked on a new venture aimed at optimizing their email marketing strategies through the implementation of intuitive A/B testing, enabling them to make more data-driven email decisions right from the start.

Tech Partners
  • Klaviyo

In Avex’s quest to deepen its grasp of Wolf and Shepherd’s audience and perpetuate the brand's unique voice, our approach commenced with the implementation of segmented email campaigns designed to enhance open rates while effectively removing unengaged contacts.

The cornerstone of this process was A/B testing, providing us with invaluable insights into our customers' behaviors and preferences. We rigorously examined variables such as personalization, specificity, descriptive depth, and subject line character count to determine the strategies yielding the most compelling results.


40% Revenue Increase YOY

The strategic synergy of real-time tracking, predictive analytics, and adaptable criteria, along with on-brand messaging and designs, propelled Wolf and Shepherd to achieve significant improvements in metrics across the board. This dynamic blend of bold originality and strategic acumen was the driving force behind the remarkable growth in your brand's retention marketing revenue.

  • +20%

    Increase in Open Rate

  • +41%

    Click Rate Increase

  • +88%

    Increase in Attribution

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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