E-commerce Insights

Read the most insightful quotes from our podcast episode with CEO and Founder of a kid’s food company, Tomo Delaney.

Whether you’re selling food or not, these 10 Shopify stores can help inspire your eCommerce shop.

As a Shopify Plus agency partner, we aim to help every merchant get the most out of Shopify’s robust features. This powerful e-commerce platform can be leveraged to launch online stores in a fraction of the time compared to traditional enterprise solutions. Recently, we helped home goods brand Simmons Serta Bedding launch their first DTC website on Shopify Plus, which involved a custom ERP integration. Home goods brands that wholesale but are looking to expand into the DTC space are especially well-suited to benefit from Shopify Plus’ powerful enterprise e-commerce features.

Shopify Plus supports some of the highest growing brands in the world. From luxury brands to best meal plans, here are some of our distinctive high growth brand Shopify Plus that deserves recognition.    1.Kith We cannot discuss high-growth brands on Shopify Plus without mentioning Kith. Kith is a powerhouse name on Shopify. Collaborating with […]

Sustainability is a concept that's on many consumers' minds as they shop. These direct-to-consumer brands have taken notice.

Shopify has over 2,400 apps available, on average a Shopify store uses only 6. It’s difficult to decipher what SaaS app is best for your business. Below is a list of the best Shopify add-ons available to assist you in your eCommerce journey on Shopify Klaviyo Klaviyo is more than an automated mailing system. It’s […]

According to a study by Havas Group, purpose-driven brands outperformed the stock market by 206% over 10 years. Prophet Chief Growth Officer Scott Davis predicts purpose will become more powerful in 2019. In a recent blog post, he said: “Brand purpose doesn’t have to be linked to broader social missions. But it must be something people believe in, understand […]

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]

At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.

Devising a brand strategy for any kind of business can be difficult, but in the world of fashion there are additional challenges. For one thing, trends change quickly. And for another, fashion tends to be subjective, meaning that one person can love a look or product while another might not. Add in the intense competitive pressures that exist between designers and retailers, and it’s easy to see why so many in the clothing, style, and accessory business struggle to stitch together a winning formula. How can you avoid common missteps when you launch a fashion brand? Here are 4 quick and easy tips you can follow