E-commerce Insights

Shopify’s partnership with OpenAI brings seamless shopping directly into ChatGPT, allowing users to discover and buy products without leaving the conversation. This integration transforms AI chats into real-time commerce moments, advancing the rise of agentic commerce. With full brand control and Shopify’s trusted infrastructure, it marks a major step toward the future of AI-driven, frictionless shopping. Read more to see what this means for you.

Enterprise ecommerce has evolved beyond the traditional build vs. buy debate. With Shopify now offering enterprise-grade scalability, security, and flexibility, brands can shift focus from maintaining costly custom platforms to driving innovation and growth. This blog explores when building still makes sense, how Shopify reduces total cost of ownership by up to 36%, and why replatforming can help enterprises move faster, scale globally, and future-proof their digital commerce.

Avex, the eCommerce agency for industry-leading brands, is proud to announce its recognition as a Shopify Platinum Partner in the new Shopify Partner Program. This milestone for the brands we build with unlocks endless possibilities in building best-in-class unified digital experiences in the industry.

Are you outgrowing your custom commerce stack? This blog explores the five biggest signals it may be time to replatform, including rising costs, mounting technical debt, slow release cycles, cracks in the customer experience, and competitors moving faster. Learn how Avex and Shopify provide the path forward to modernize and scale with confidence.

Outgrown the Homegrown is an enterprise replatforming framework designed to help brands replace fragile legacy systems with Shopify’s scalable commerce infrastructure. In under four months, merchants can reduce costs, accelerate time-to-market, and modernize operations with a proven, low-risk path to growth.

If your goal is to expand internationally, choosing the right strategy is key to long-term success. To support that journey, Shopify offers multiple internationalization paths tailored to your brand’s size, maturity, and goals. In this guide, we break down the most common strategies merchants use to scale with clarity and a customer-first mindset.

Shopify Summer ’25 Edition is here with 150+ updates designed to help you build faster storefronts, leverage AI-powered tools, streamline operations, and scale globally. To help you cut through the noise, Avex has rounded up the 7 most important updates to help your business grow smarter and stay ahead in today’s competitive market.

Shopify Winter '25 is here with 150+ updates delivering better performance, seamless integration, and a smoother experience. Boring? Not a chance. Explore our top 10 picks from this Edition

Maximize your BFCM impact with our Shopify feature roundup! Discover top features and expert tips to elevate your planning, drive sales, and handle the holiday rush seamlessly. Get ready to turn BFCM into your biggest win yet!

In Summer '24, Shopify unveils the Unified Editions, a pivotal step towards unifying critical workflows and infrastructure across its ecosystem. This update aims to optimize efficiency, bolster resilience, and deepen integration across Shopify’s platform

Crafting a potent e-commerce tech stack in 2024 demands a strategic mindset that harmonizes with your business objectives and flexes with the changing digital landscape. Emphasizing scalability, personalization, security, and innovation enables the development of a tech stack that fulfills current requirements and lays the groundwork for future expansion.

Shopify's TCO surpasses that of its competitors by an average of 33%, and in some cases, up to 36% better.

Unlock global potential with Shopify Markets Pro - the ultimate tool for seamless international expansion. From MoR services to currencies and shipping, conquer cross-border challenges effortlessly.

Focusing on the core elements that underpin Shopify's identity as a premier ecommerce platform, this edition centers its updates on FOUNDATIONS. These foundational pillars span across four key categories vital for merchants' success: conversion, channels, marketing, and operations.

Flourishing in an omnichannel era requires a technological foundation that liberates you to concentrate solely on building an immersive and unified experience wherever your customer engages. This blog post set out to not only definitively answer the question, "What is omnichannel?" but also offer technical guidance on leveraging Shopify’s omnichannel capabilities.