E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

How Home Brands Can Use Shopify Plus to Launch & Scale

How Home Brands Can Use Shopify Plus to Launch & Scale

As a Shopify Plus agency partner, we aim to help every merchant get the most out of Shopify’s robust features. This powerful e-commerce platform can be leveraged to launch online stores in a fraction of the time compared to traditional enterprise solutions. Recently, we helped home goods brand Simmons Serta Bedding launch their first DTC website on Shopify Plus, which involved a custom ERP integration. Home goods brands that wholesale but are looking to expand into the DTC space are especially well-suited to benefit from Shopify Plus’ powerful enterprise e-commerce features.

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Virtual Panel | Automating & Optimizing CX for DTC Brands | August 18th, 3pm ET

Virtual Panel | Automating & Optimizing CX for DTC Brands | August 18th, 3pm ET

You're invited to Avex's virtual panel with Klaviyo & Returnly on Automating & Optimizing CX for DTC brands. August 18th at 3pm ET! Save your spot today.

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Klaviyo Email Marketing for E-commerce Brands

Klaviyo Email Marketing for E-commerce Brands

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.

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Design Better eCommerce with Information

Design Better eCommerce with Information

Digital product designers can create a variety of applications and interfaces with vastly different use-cases. Our designers at Avex specialize in crafting eCommerce experiences, which generally include similar page types: homepage, collection pages, product pages, etc. We use information to ensure that we are creating these similar pages in a way that’s truly usable for the client’s customer base.

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Agency X Podcast: Leveraging Customer Acquisition and Retention for D2C Brands

Agency X Podcast: Leveraging Customer Acquisition and Retention for D2C Brands

On this week’s podcast, we discuss the strategies and difficulties e-commerce brands face with customer acquisition and retention. We also talk about these fields as a service offering from the agency perspective. Avex has a history of both, and why we stopped offering paid media and went all in on customer retention.

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User Generated Content: What It Is & When To Use It

User Generated Content: What It Is & When To Use It

User Generated Content (UGC) is a great tool to strengthen your brand’s offerings and build loyal customers with higher LTVs. We break down what entails UGC and when brands should use it.

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