BFCM reveals how well your brand truly performs under pressure. This post-peak playbook moves beyond short-term wins and focuses on building long-term scale, guiding you on how to use those insights to strengthen systems, elevate customer journeys, modernize your commerce architecture, and prepare with confidence for the next peak season.
Escape the NRF rush and join Avex, Attentive, and Shopify for a private brunch at The Polo Bar NYC. Reserved for an exclusive circle of industry leaders, this intimate gathering offers a refined midday experience set within Ralph Lauren’s iconic, club-inspired dining room.
Join Avex, Shopify, and Attentive for The Big Recap — a private dinner in NYC, where we’ll raise a glass to a year of big wins and the energy already building for what’s next.
Shopify’s partnership with OpenAI brings seamless shopping directly into ChatGPT, allowing users to discover and buy products without leaving the conversation. This integration transforms AI chats into real-time commerce moments, advancing the rise of agentic commerce. With full brand control and Shopify’s trusted infrastructure, it marks a major step toward the future of AI-driven, frictionless shopping. Read more to see what this means for you.
Enterprise ecommerce has evolved beyond the traditional build vs. buy debate. With Shopify now offering enterprise-grade scalability, security, and flexibility, brands can shift focus from maintaining costly custom platforms to driving innovation and growth. This blog explores when building still makes sense, how Shopify reduces total cost of ownership by up to 36%, and why replatforming can help enterprises move faster, scale globally, and future-proof their digital commerce.
Avex, the eCommerce agency for industry-leading brands, is proud to announce its recognition as a Shopify Platinum Partner in the new Shopify Partner Program. This milestone for the brands we build with unlocks endless possibilities in building best-in-class unified digital experiences in the industry.
Are you outgrowing your custom commerce stack? This blog explores the five biggest signals it may be time to replatform, including rising costs, mounting technical debt, slow release cycles, cracks in the customer experience, and competitors moving faster. Learn how Avex and Shopify provide the path forward to modernize and scale with confidence.
Outgrown the Homegrown is an enterprise replatforming framework designed to help brands replace fragile legacy systems with Shopify’s scalable commerce infrastructure. In under four months, merchants can reduce costs, accelerate time-to-market, and modernize operations with a proven, low-risk path to growth.
More CPG brands are turning to loyalty programs to drive DTC growth and retention in 2025. Discover how AriZona Beverages partnered with Avex to launch Club ’Zona—a paid membership program designed to boost LTV, increase purchase frequency, and strengthen brand connection. Learn what makes a modern CPG loyalty strategy effective and how to build one that works.
Behind every great eCommerce experience are pages most people overlook. This blog explores nine critical pages where leading brands seize hidden opportunities to improve CX and performance.
If your goal is to expand internationally, choosing the right strategy is key to long-term success. To support that journey, Shopify offers multiple internationalization paths tailored to your brand’s size, maturity, and goals. In this guide, we break down the most common strategies merchants use to scale with clarity and a customer-first mindset.
The Peak Performance Panel & Dinner returned to the iconic Equinox Hotel with a sharper focus on how industry-leading brands like quip and Khaite align backend systems and front-end experiences to scale with precision.
Shopify Summer ’25 Edition is here with 150+ updates designed to help you build faster storefronts, leverage AI-powered tools, streamline operations, and scale globally. To help you cut through the noise, Avex has rounded up the 7 most important updates to help your business grow smarter and stay ahead in today’s competitive market.
Gated drops are redefining ecommerce in 2025 by creating urgency, increasing mobile app conversions, and driving customer loyalty. See how Avex helped Vitality launch a high-impact strategy focused on exclusivity, personalization, and retention.
From bold minimalism to AI-generated visuals, 2025’s leading web design trends prioritize clarity, creativity, and brand integrity. This year is less about visual noise and more about intentional, expressive design—where every detail serves a purpose and every interaction deepens the user experience.
