E-commerce Insights

Holiday-themed NFTs are sure to be the appetizing conversation starters this Thanksgiving when it comes to how brands plan on utilizing the virtual space to expand their community. 

80% of B2B sales interactions between suppliers and buyers are to take place through digital channels by 2025. That by itself puts the conventional notions of B2B eCommerce to rest. Numbers and stats bust 5 other prevailing assumptions regarding B2B eCommerce!

Design is at the heart of your eCommerce business. As such, careful consideration should go into every element of your website's design. That effort shouldn't stop after you've settled on a particular look.

The pace of change has always been rapid in the eCommerce sector, but the pandemic has accelerated this process by driving both unprecedented growth and boosts to user experience.

The eCommerce market has expanded dramatically in the past five years; you can buy just about anything you want online. This is great for consumers, but it means there’s a lot more competition for many brands. Finding a way to stand out from the crowd is essential, especially for Consumer Packaged Goods (CPG) brands.

You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.

Running a successful eCommerce store means that you have to make tough decisions every day. One of the most critical, and toughest, of those decisions is which platform you’re going to use to host your store.

Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.

Remember when Netflix delivered movies to your doorstep before becoming one of the most popular streaming services in the world? Although Netflix has abandoned delivering movies, many brands have since found success in offering monthly delivery services. It’s time to think inside the box, the eCommerce subscription industry is worth over $10 billion according to Fuel. […]

Many companies have chosen to give up brick-and-mortar stores to pursue an eCommerce-only business model to keep up with how people like to shop. This trend has led to consolidation in industries, where one online shop can now service the customers of many local shops. As the eCommerce landscape continues to evolve, it can be […]

Whether you pay for Facebook Ads or use a professional marketer to create your website’s sales funnel, you want to see a high return on your investment. In addition to getting more page views, you want to increase your conversion rates. Conversion rate optimization campaigns use proven strategies to increase the number of website visitors, […]

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]

For online retailers, providing a solid ecommerce user experience isn’t just a preference or a good idea – it’s an absolute necessity. After all, if shoppers don’t like your website, they’ll take their time and money elsewhere without ever telling you why.

In 2016, mobile compatibility isn’t an add-on for your online store; it’s a basic requirement. If your shoppers can’t get a great experience when using a smartphone or tablet, they are likely to take their business to one of your competitors.

The Lowdown on Luxury e-Commerce Websites: Selling luxury goods and services has long been a challenge for retailers. They must identify a small segment of the market and then determine what marketing techniques will appeal to these shoppers.