E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Heat Maps: The X-Ray Vision of E-Commerce Success
Conversion Rate Optimization

Heat Maps: The X-Ray Vision of E-Commerce Success

In e-commerce, heatmaps act as a compass, guiding merchants toward data-driven decisions that optimize user experience and maximize user engagement and retention. Delve deeper into user behavior, drive informed business decisions, and elevate the overall performance of your online store.

Deflecting WISMO Requests with Self-service & Automation
Customer Experience

Deflecting WISMO Requests with Self-service & Automation

Dealing with a large number of WISMO requests not only strains your customer services team and lengthens their response time, but also reduces hard-to-earn customer satisfaction. Develop a strategic plan to manage WISMO requests that incorporates self-service resources and automation to zap overflowing inboxes and give customers a supercharged experience that boosts brand affinity.

Sustainability in E-Commerce: From Proof to Practice.
Customer Experience

Sustainability in E-Commerce: From Proof to Practice.

As consumers become more conscious of the environmental and social effects of their purchases, the demand for sustainable products and services continues to increase. And of course, merchants will have to adopt new and relevant strategies to meet this rising demand for sustainable products. Featuring our recent work with body-positive athleisure brand, Vitality.

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?
Customer Experience

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?

The opportunities to increase your store’s product discoverability are endless and aren’t just bound to perfectly written product descriptions and appealing imagery. With the increased competition, brands should ocus on offering tailored onsite and offsite product discovery experience that put "custom" in "customer.

Some lady
Customer Experience

Overcoming eCommerce Subscription Fatigue

The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?

Top 3 eCommerce Loyalty Programs Reshaped!
Customer Experience

Top 3 eCommerce Loyalty Programs Reshaped!

According to Yotpo’s State of Brand Loyalty 2022 report, 83% of global shoppers say belonging to a loyalty program influences their decision to buy again from a brand.

How to Increase eCommerce Subscriptions for CPG Brands
eCommerce Subscriptions

How to Increase eCommerce Subscriptions for CPG Brands

The eCommerce market has expanded dramatically in the past five years; you can buy just about anything you want online. This is great for consumers, but it means there’s a lot more competition for many brands. Finding a way to stand out from the crowd is essential, especially for Consumer Packaged Goods (CPG) brands.

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