E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?
Customer Experience

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?

The opportunities to increase your store’s product discoverability are endless and aren’t just bound to perfectly written product descriptions and appealing imagery. With the increased competition, brands should ocus on offering tailored onsite and offsite product discovery experience that put "custom" in "customer.

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Customer Experience

Overcoming eCommerce Subscription Fatigue

The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?

Top 3 eCommerce Loyalty Programs Reshaped!
Customer Experience

Top 3 eCommerce Loyalty Programs Reshaped!

According to Yotpo’s State of Brand Loyalty 2022 report, 83% of global shoppers say belonging to a loyalty program influences their decision to buy again from a brand.

How to Increase eCommerce Subscriptions for CPG Brands
eCommerce Subscriptions

How to Increase eCommerce Subscriptions for CPG Brands

The eCommerce market has expanded dramatically in the past five years; you can buy just about anything you want online. This is great for consumers, but it means there’s a lot more competition for many brands. Finding a way to stand out from the crowd is essential, especially for Consumer Packaged Goods (CPG) brands.

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