E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Sustainability in E-Commerce: From Proof to Practice.

Sustainability in E-Commerce: From Proof to Practice.

As consumers become more conscious of the environmental and social effects of their purchases, the demand for sustainable products and services continues to increase. And of course, merchants will have to adopt new and relevant strategies to meet this rising demand for sustainable products. Featuring our recent work with body-positive athleisure brand, Vitality.

8 Top Beauty and Skincare Brands on Shopify
Shopify

8 Top Beauty and Skincare Brands on Shopify

Given the current market volatility, we are seeing more brands succeed by picking a lane, fulfilling a demand and differentiating themselves through quality, experience, and authenticity. We looked at some of the best beauty and skincare brands on Shopify to highlight what they're doing right...

Optimize SMS Performance with A/B Testing
Retention Marketing

Optimize SMS Performance with A/B Testing

With an open rate of 98%, the opportunity for brands to connect with their customers via SMS is immense. Only if done right. It takes a lot of trial and error to find the mix that resonates best with your target audience. A good place to start is by having an A/B testing strategy in place.

Fool-proofing Your eCommerce Checkout Experience!
Conversion Rate Optimization

Fool-proofing Your eCommerce Checkout Experience!

Reduce eCommerce cart abandonment and save two-thirds of your online transactions by building your storefront's checkout pages on the foundations of flexibility, security, support, trust, and functionality.

Join Our Next Relationship-building Event!
Events

Join Our Next Relationship-building Event!

Be the first to get notified about out-of-the-box, relationship-building events hosted by Avex. This is your chance to meet and mingle with eCommerce leaders in fun and intimate settings.

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?
Customer Experience

How to Boost eCommerce Product Discovery with Onsite and Offsite Experiences?

The opportunities to increase your store’s product discoverability are endless and aren’t just bound to perfectly written product descriptions and appealing imagery. With the increased competition, brands should ocus on offering tailored onsite and offsite product discovery experience that put "custom" in "customer.

Google Optimize to sunset with the rise of Google Analytics 4
Conversion Rate Optimization

Google Optimize to sunset with the rise of Google Analytics 4

Google just announced that resources are being shifted from maintaining Google Optimize to improving the capabilities and features of Google Analytics 4 (GA4) to act as a central measurement and data intelligence hub. More on what to expect and how to assess the best course of action to meet your business optimization goals...

Some lady
Customer Experience

Overcoming eCommerce Subscription Fatigue

The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?

The Future is Now: 2022 vs. 2023 in eCommerce
Guides

The Future is Now: 2022 vs. 2023 in eCommerce

Avex, in collaboration with Shopify, highlights 2022 vs. 2023 industry trends from the lens of our partners who have never failed to adapt their offering to pave new ways for merchants to connect to their consumers. Download your free eBook and unfold the new year from a different point from which you started the prior one

eCommerce Technical Debt: Good vs. Bad
Shopify

eCommerce Technical Debt: Good vs. Bad

Technical debt is a decision to make tradeoffs within the code in order to ship features that meet business needs on time. It isn't necessarily a bad thing .. prudent technical debt is good debt. Reckless debt isn’t.

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