As consumers become more conscious of the environmental and social effects of their purchases, the demand for sustainable products and services continues to increase. And of course, merchants will have to adopt new and relevant strategies to meet this rising demand for sustainable products. Featuring our recent work with body-positive athleisure brand, Vitality.
NEW YORK, NY. May 9, 2023 Avex has been named to Inc. magazine’s annual Best Workplaces list following a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or a virtual facility.
Given the current market volatility, we are seeing more brands succeed by picking a lane, fulfilling a demand and differentiating themselves through quality, experience, and authenticity. We looked at some of the best beauty and skincare brands on Shopify to highlight what they're doing right...
With an open rate of 98%, the opportunity for brands to connect with their customers via SMS is immense. Only if done right. It takes a lot of trial and error to find the mix that resonates best with your target audience. A good place to start is by having an A/B testing strategy in place.
Reduce eCommerce cart abandonment and save two-thirds of your online transactions by building your storefront's checkout pages on the foundations of flexibility, security, support, trust, and functionality.
Be the first to get notified about out-of-the-box, relationship-building events hosted by Avex. This is your chance to meet and mingle with eCommerce leaders in fun and intimate settings.
The opportunities to increase your store’s product discoverability are endless and aren’t just bound to perfectly written product descriptions and appealing imagery. With the increased competition, brands should ocus on offering tailored onsite and offsite product discovery experience that put "custom" in "customer.
Enterprise Retails can now pick from Shopify's tested components to build the online experiences their audience wants! Learn more about Shopify Commerce Components.
Together with Amazing Women in eCommerce presented by Yotpo and Signifyd, we celebrated International Women's Day by putting the spotlight on female leaders in our eCommerce ecosystem.
With 100+ product enhancements, Shopify, once again, capacitates merchants’ longevity through continuous innovation on its '23 Winter Edition. Dive into the details of the top 10 Shopify product updates merchants should be looking into!
Google just announced that resources are being shifted from maintaining Google Optimize to improving the capabilities and features of Google Analytics 4 (GA4) to act as a central measurement and data intelligence hub. More on what to expect and how to assess the best course of action to meet your business optimization goals...
More often than not successful eCommerce design projects adopt a mobile-first UX approach. What are the benefits of doing so? What does it really entail? How does it compare to other UX design schools? And what role does desktop UX play today?
The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?
Avex, in collaboration with Shopify, highlights 2022 vs. 2023 industry trends from the lens of our partners who have never failed to adapt their offering to pave new ways for merchants to connect to their consumers. Download your free eBook and unfold the new year from a different point from which you started the prior one
Technical debt is a decision to make tradeoffs within the code in order to ship features that meet business needs on time. It isn't necessarily a bad thing .. prudent technical debt is good debt. Reckless debt isn’t.
