E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Social Commerce for Shopify Merchants
Shopify

Social Commerce for Shopify Merchants

Projections indicate that social commerce retail earnings in the United States will reach $80 billion by 2025, or in other words, 5% of total US e-commerce sales. Read on to learn more about social commerce, its opportunities, its benefits, and the Shopify integration available for you.

Everything you need to know about Klaviyo CDP
Retention Marketing

Everything you need to know about Klaviyo CDP

Klaviyo has recently unveiled a Customer Data Platform (CDP). This brand-new product serves as the foundation for creating an enduring and consolidated customer database that seamlessly integrates with other systems, fostering enhanced efficiency and integration of customer information. Learn More!

Top 7 Subscription Brands on Shopify
Shopify

Top 7 Subscription Brands on Shopify

Subscription-based e-commerce has gained tremendous popularity among e-commerce brands specializing in selling products that require regular replenishment. Uncover some of the top Shopify brands that offer subscriptions to their customers and what we particularly like about their models. 

Avex Recognized on the 2023 Inc. 5000 for the 2nd time!
Awards

Avex Recognized on the 2023 Inc. 5000 for the 2nd time!

NEW YORK, August 15, 2023–Inc. revealed today that Avex ranks No.3011 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses.

Beyond Transactions Playbook
Retention Marketing

Beyond Transactions Playbook

Master DTC customer retention and loyalty with the Beyond Transactions Playbook, brought to you by Avex, Shopify Plus, and Yotpo. Step-by-step checklists for building a winning DTC loyalty program, expert quotes on retention marketing, data-backed insights on the state of eCommerce, and more.

Best Klaviyo Flow Examples
Email Marketing

Best Klaviyo Flow Examples

Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automation that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.

Heat Maps: The X-Ray Vision of E-Commerce Success
Conversion Rate Optimization

Heat Maps: The X-Ray Vision of E-Commerce Success

In e-commerce, heatmaps act as a compass, guiding merchants toward data-driven decisions that optimize user experience and maximize user engagement and retention. Delve deeper into user behavior, drive informed business decisions, and elevate the overall performance of your online store.

Get Insight into how Avex and Videowise can Elevate your eCommerce Metrics!
Conversion Rate Optimization

Get Insight into how Avex and Videowise can Elevate your eCommerce Metrics!

Avex partners with Videowise, an end-to-end video infrastructure for brands & retailers, to help merchants leverage video social proof and shoppable videos to showcase products, complement the user experience, boost customer engagement across integrated and impactful touchpoints, and strengthen customer-brand relationships - ultimately boosting conversions, primarily on product description pages. 

Deflecting WISMO Requests with Self-service & Automation
Customer Experience

Deflecting WISMO Requests with Self-service & Automation

Dealing with a large number of WISMO requests not only strains your customer services team and lengthens their response time, but also reduces hard-to-earn customer satisfaction. Develop a strategic plan to manage WISMO requests that incorporates self-service resources and automation to zap overflowing inboxes and give customers a supercharged experience that boosts brand affinity.

Sustainability in E-Commerce: From Proof to Practice.
Customer Experience

Sustainability in E-Commerce: From Proof to Practice.

As consumers become more conscious of the environmental and social effects of their purchases, the demand for sustainable products and services continues to increase. And of course, merchants will have to adopt new and relevant strategies to meet this rising demand for sustainable products. Featuring our recent work with body-positive athleisure brand, Vitality.

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