With an open rate of 98%, the opportunity for brands to connect with their customers via SMS is immense. Only if done right. It takes a lot of trial and error to find the mix that resonates best with your target audience. A good place to start is by having an A/B testing strategy in place.
When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.
Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.
A comprehensive list of tips to improve your email and SMS marketing in 2022.
Read through the highlights from our webinar with Klaviyo, Okendo, and Gorgias on how to increase customer retention throughout the holiday season.
The marketing options available to companies have expanded dramatically over the past few years. One particular form of marketing that’s gaining popularity is SMS marketing.
Customer acquisition costs (CACs) are one of the biggest expenses for any eCommerce company. In industries like fashion, beauty, skincare, luxury, lifestyle, and home goods, CACs are on the high end.
If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.
In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.
How many emails should your brand send out every week? What are the best email practices for subscription-based brands? We answer these questions and more with the help of our guest, Morgan, who is Avex's very own email marketing manager.
Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.
In early 2020, the abandoned cart rate shot up to nearly 95% as locked-down consumers increasingly turned online for their shopping. However, abandoned cart rates for beauty brands have now decreased to 74%—below the cross-industry average. Keep your rates low with these email & SMS tips to re-engage abandoned cart customers.
Are you using a marketing medium that offers a 98% open rate and reaches customers wherever they are? If not, it’s time to look into e-commerce SMS marketing.
Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.
