E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Optimize SMS Performance with A/B Testing
Retention Marketing

Optimize SMS Performance with A/B Testing

With an open rate of 98%, the opportunity for brands to connect with their customers via SMS is immense. Only if done right. It takes a lot of trial and error to find the mix that resonates best with your target audience. A good place to start is by having an A/B testing strategy in place.

5 BFCM Marketing Campaigns That Stood Out!
Marketing

5 BFCM Marketing Campaigns That Stood Out!

When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.

Don’t Zzz on Generation Z this Holiday Season
Klaviyo

Don’t Zzz on Generation Z this Holiday Season

Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.

Best SMS Marketing Platforms
SMS Marketing

Best SMS Marketing Platforms

The marketing options available to companies have expanded dramatically over the past few years. One particular form of marketing that’s gaining popularity is SMS marketing.

Guide to Klaviyo Pricing: Is It Worth It?
Retention Marketing

Guide to Klaviyo Pricing: Is It Worth It?

If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.

Agency X Podcast: Best Marketing Apps On Shopify
shopify

Agency X Podcast: Best Marketing Apps On Shopify

In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.

5 Ways Klaviyo SMS Marketing Improves Customer Retention
Retention Marketing

5 Ways Klaviyo SMS Marketing Improves Customer Retention

Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention
Retention Marketing

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

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