Shopify has over 2,400 apps available, on average a Shopify store uses only 6. It’s difficult to decipher what SaaS app is best for your business. Below is a list of the best Shopify add-ons available to assist you in your eCommerce journey on Shopify Klaviyo Klaviyo is more than an automated mailing system. It’s […]
According to a study by Havas Group, purpose-driven brands outperformed the stock market by 206% over 10 years. Prophet Chief Growth Officer Scott Davis predicts purpose will become more powerful in 2019. In a recent blog post, he said: “Brand purpose doesn’t have to be linked to broader social missions. But it must be something people believe in, understand […]
Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]
At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.
Devising a brand strategy for any kind of business can be difficult, but in the world of fashion there are additional challenges. For one thing, trends change quickly. And for another, fashion tends to be subjective, meaning that one person can love a look or product while another might not. Add in the intense competitive pressures that exist between designers and retailers, and it’s easy to see why so many in the clothing, style, and accessory business struggle to stitch together a winning formula. How can you avoid common missteps when you launch a fashion brand? Here are 4 quick and easy tips you can follow
