E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Best SMS Marketing Platforms
SMS Marketing

Best SMS Marketing Platforms

The marketing options available to companies have expanded dramatically over the past few years. One particular form of marketing that’s gaining popularity is SMS marketing.

5 Ways Klaviyo SMS Marketing Improves Customer Retention
Retention Marketing

5 Ways Klaviyo SMS Marketing Improves Customer Retention

Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention
Retention Marketing

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

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