There are several ways that e-commerce store owners use augmented reality to deliver a better customer experience. Since it gives customers a more in-depth experience, it can help increase sales and conversion rates for e-commerce stores. There are several key things to know about AR including: What augmented reality is How it is used in e-commerce […]
Many companies have chosen to give up brick-and-mortar stores to pursue an eCommerce-only business model to keep up with how people like to shop. This trend has led to consolidation in industries, where one online shop can now service the customers of many local shops. As the eCommerce landscape continues to evolve, it can be […]
Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]
If you’ve got a store on Amazon, chances are that you’ve heard of Amazon A+ content or Enhanced Brand Content. Chances are equally high that you might not know what it is. Don’t worry, we’ve got you covered. Read on to learn about what Amazon A+ content is, how it benefits Amazon sellers, and which brands […]
At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.
How Brands Can Leverage User Generated Content This is an era of advertising. Brands left and right hold seminars and conferences on how to break through the clutter and entice new customers and clients to open up their wallets and spend to their heart’s content. Unfortunately, this is much easier said than done. Marketing efforts […]
Devising a brand strategy for any kind of business can be difficult, but in the world of fashion there are additional challenges. For one thing, trends change quickly. And for another, fashion tends to be subjective, meaning that one person can love a look or product while another might not. Add in the intense competitive pressures that exist between designers and retailers, and it’s easy to see why so many in the clothing, style, and accessory business struggle to stitch together a winning formula. How can you avoid common missteps when you launch a fashion brand? Here are 4 quick and easy tips you can follow
For online retailers, providing a solid ecommerce user experience isn’t just a preference or a good idea – it’s an absolute necessity. After all, if shoppers don’t like your website, they’ll take their time and money elsewhere without ever telling you why.
When you think of social networking, the first things that come to mind are cat videos and political arguments. However, these sites are actually great places to make money. The photo sharing site Instagram in particular has phenomenal potential for turning a profit. Read on to learn how to make money with Instagram.
If you’re not familiar with Snapchat, you should be. This instant messaging app has over 150 million users worldwide as of September 2016. While many of its users are teenagers, Snapchat represents a rich market for companies. Read on to learn how to use Snapchat for business.
Have you been told that you absolutely must have a digital marketing agency to succeed in business nowadays? And have you been hearing that from… digital marketing agencies?
SEO can be a daunting term. Every company wants to master it and boost sales through SEO, but few do. You want to make sure that your business is on the first page of the Google search results and that buyers are directed to your site when they search for things related to what you sell. But how do you do this in an effective way? SEO and conversion rate optimization can exponentially increase your traffic and sales, if done correctly. Here are a few tips on how to boost sales through SEO and drastically improve your visibility on Google.
Creating contracts for freelance web designers is always a bit of a chore. We don’t have the funds to hire lawyers all the time. Plus we need something scaleable, that can be used for multiple clients and projects. It’s very important to have a document that explains the project scope, and protects the designer. We […]
