Avex Welcomes a Chief Revenue Officer: Joseph Reffruschinni

by: Avex Designs11/07/2023

Quick Summary Avex is excited to introduce its latest addition to the leadership team, industry veteran Joseph Reffruschinni, who joins the company as Chief Revenue Officer.

Avex is delighted to welcome its newest addition to the leadership team Joseph Reffruschinni. With a wealth of industry experience garnered through his remarkable career journey at prestigious organizations such as BORN Group, Capgemini DCX, and DMI, Joseph takes on the role of Chief Revenue Officer, further solidifying his impactful presence in the world of e-commerce agencies.

The appointment of Joseph Reffruschinni as the Chief Revenue Officer represents a noteworthy achievement in Avex's continued dedication to strengthening its capabilities and providing outstanding value to its clientele. In his new position, Joseph will spearhead efforts to boost revenue by focusing on customer acquisition, leading the organization's growth strategy, improving strategic partnerships, and optimizing the company's market position through the creation and implementation of value-driven go-to-market strategies.

"Avex is delighted to welcome Joseph Reffruschinni to our team as Chief Revenue Officer. Joseph's extensive experience and proven track record in the eCommerce agency sector make him the ideal choice to lead our revenue initiatives. His strategic insights and industry experience will be pivotal in advancing our mission to provide best-in-class eCommerce solutions for our clients. As our agency continues to help mid-market & enterprise brands with digital transformations, it only made sense to further invest in business development and sales leadership."

John Surdakowski - CEO at Avex

Joseph is a highly experienced senior sales strategist with a career spanning over two decades. He has been a valuable resource for enterprise clients in various roles, including consultant, sales leader, strategist, and expert in enterprise software. Joseph has built a strong reputation as a dependable advisor by consistently delivering outstanding outcomes. Leveraging his extensive expertise in cutting-edge technology, he has a proven history of partnering with top-of-line technologies to bring forth creative digital solutions.

I'm honored to join John and the incredibly talented team of practitioners of Avex. With a stellar roster of high-profile customers, Avex has a strong track record of creative and delivery excellence to some of the world's most ambitious brands. The agency is uniquely positioned to lead enterprise customer growth through our end-to-end agency capabilities. Aligned with the remarkable trajectory of Shopify Plus and proven solutions to address complex and sophisticated enterprise customers, I could not be more excited to join the accomplished Shopify Plus partner and lead this next chapter of growth for Avex.

Joseph Reffruschinni - Chief Revenue Officer

Joseph's appointment comes at a time of significant growth for Avex, with the company continuously attracting new enterprise clients and expanding its operations. His profound knowledge and strategic skills will be pivotal in shaping the company's future and ensuring its ongoing success.

About Avex

Avex collaborates with mid-market and enterprise brands to provide outstanding e-commerce experiences spanning various industries. The agency's central expertise revolves around the comprehensive process of designing, developing, and optimizing e-commerce websites on the Shopify Plus platform. With a track record that features partnerships with well-known brands such as Hugo Boss, KITH, Vitality, Kit and Ace, Marchesa, and Simmons Bedding, Avex consistently delivers solutions that go beyond the ordinary, establishing a benchmark for excellence in online retail.

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