John Surdakowski and Luis Espinal sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.
- Conversion Rate Optimization
- Customer Experience
- Retention Marketing
- Case Study
The research is in: companies are studying it, and Forbes is quoting it. Accenture has reported that over 90% of US companies use customer loyalty programs and offer incentives to maintain customer retention.