More CPG brands are turning to loyalty programs to drive DTC growth and retention in 2025. Discover how AriZona Beverages partnered with Avex to launch Club ’Zona—a paid membership program designed to boost LTV, increase purchase frequency, and strengthen brand connection. Learn what makes a modern CPG loyalty strategy effective and how to build one that works.
Loyalty today requires a thoughtful mix of inclusivity and exclusivity. Inclusive experiences build broad engagement, while exclusive rewards create a sense of belonging and value. Together, they cultivate deeper relationships with customers, grounded in trust and authentic connections.
John Surdakowski and Luis Espinal sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.
The research is in: companies are studying it, and Forbes is quoting it. Accenture has reported that over 90% of US companies use customer loyalty programs and offer incentives to maintain customer retention.
