E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

7 Web Designs that are Shaping the E-Commerce Landscape
Web Design

7 Web Designs that are Shaping the E-Commerce Landscape

From bold minimalism to AI-generated visuals, 2025’s leading web design trends prioritize clarity, creativity, and brand integrity. This year is less about visual noise and more about intentional, expressive design—where every detail serves a purpose and every interaction deepens the user experience.

Contentful + Avex
Avex Designs

Contentful + Avex

We would like to take this time to proudly introduce our new partner, Contentful. Contentful is a smarter, seamless content management system, with an API-first infrastructure. Their customer list consists of top brands such as Lyft, Urban Outfitters, Nike and more. We are a strong believer in using the latest and greatest technologies to produce […]

9 Benefits of Shopify Plus
Avex Designs

9 Benefits of Shopify Plus

In 2016, Shopify Plus stores experienced sales growth of 126 percent, demonstrating that Shopify Plus is a stellar e-commerce tool which allows a brand to remain flexible, cost-efficient, and reliable. Shopify Plus provides autonomy and freedom to brands through unlimited bandwidth, reliable servers, and full payment compliance. This allows you, as a brand, to rely […]

The web community with a grain of salt
advice

The web community with a grain of salt

This is going to be my first article in a series on Freelance Web Design Advice. Every week I’m going to be posting a new article about freelancing and the web community. Some might be advice. Some might just be rants.. Like this one below. Enjoy. I read a lot of blogs. A lot… Most […]

Design Inspiration

Best Responsive Websites October 2013

I do a lot of web browsing (we all do). Mostly to look at websites for inspiration and other stuff… But let’s stick to the web inspiration for now. These are some of the best responsive websites October 2013, that I’ve recently found and I’m going to try to post every week / month, sharing some inspiration.

2013

Web Design Conferences 2013

I decided to put together a little list of some web design conferences 2013 you should check out. Right now there are not many listed for 2013, so I did my best, so you’ll have a lot of time to plan. I know for some of us freelancers, it’s rough to step away from the job. But you can consider this work! Kinda…

Havas Luxe Events Website
Havas

Havas Luxe Events Website

Avex is very proud to announce the launch of the Havas Luxe Events Website. Havas Luxe Events specializes in the conceptualization and production of haute brand experiences – one-of-a-kind events designed to elevate the emotional experience of brands in uniquely creative ways. From multi-stage global campaigns that unfold over months to an intimate private event that takes place in a single city, the agency tailors strategies to support each client’s marketing, branding, or sales goals.

Web Design Process
Web Design Process

Web Design Process

Most freelance designers and developers take on multiple responsibilities when starting out on their own. From pitching our ideas, to drafting proposals and contracts. We take on the job of a sales person, project manager and account executive, (just to name a few,) before even launching our favorite design application or code editor.

CSS3

Responsive Web Design Using CSS Transitions

Responsive web design using CSS transitions have been around for a while now, but many designers do not implement this nifty little feature. Why? Well, most users don’t normally sit at their computers, resizing their web browsers a hundred times. Unless they are web designers or developers. But maybe they do…For other reasons I can’t think of at the moment.

Tutorials

Best Web Design Tutorials 2012

1. Team Treehouse Team Treehouse is a great tutorial website that helps all designers and developers. From beginner to expert. There are tons of tutorials on web design, development, coding, iOS development and more. 2. Smashing Magazine This is one blog that should be in every web designer’s bookmarks. Tons of tutorials, articles, and resources. […]

Mobile Apps

Best Mobile Apps for Web Designers

Check out some of the Best Mobile Apps for Web Designers. I personally use all of these apps. They are great for keeping projects on track. And life in general.

Designing for Retina Display
CSS

Designing for Retina Display

The new MacBook Pro Retina Display is a technological marvel. I can’t even begin to explain how clear and perfect all Mac apps look. But this is not a review of the new Apple notebook. You can find a great review over at Cult Of Mac.

Smart TVs and what they mean for web design
Apple

Smart TVs and what they mean for web design

Ever try visiting a website using any of the major browsers available from your HDTV? If so, then I’m sure you’ve noticed, they’re all terrible. From PS3 to Xbox 360, to Internet enabled TVs, the user experience does not make sense at all. Attempting to click on a text link with that awkwardly large “mouse” pointer using the analog joystick, is painful to say the least. And the UI for most so called Smart TVs need drastic improvement.

Avex Designs

Welcome to the Avex Designs

Well here we are, I finally got a blog up and running. Phew! Hard work…kinda. Welcome, welcome, make yourselves at home. My name is John Surdakowski and I am a freelance web designer and developer from Brooklyn, New York. I’ve been designing for the web since 2003.

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